Personal Branding Guide for Freelancers

whitePaper | August 1, 2022

Welcome to the HubSpot Solutions Partner Program, a diverse and expansive ecosystem of solutions partners and solutions providers helping millions of customers grow better with HubSpot.

whitePaper | November 8, 2022

Forrester Consulting provides independent and objective research-based consulting to help leaders succeed in their organizations. Ranging in scope from a short strategy session to custom projects, Forrester’s Consulting services connect you directly with research analysts who apply expert insight to your specific business challenges. For more information, visit forrester.com/consulting.

whitePaper | August 3, 2020

Defining and managing a strong go-to-market strategy is critical for your business. Unfortunately, too many companies fail to focus on their go-to-market strategy as a competitive advantage. After helping hundreds of companies accelerate their revenues, The Spur Group can definitively state this can be a costly mistake. Most companies get born through product innovation. They are founded on an idea—a new way of doing something. But as a market matures, it is harder to sustain innovation.

whitePaper | July 5, 2022

Digital marketing leverages online channels like email, SMS, websites, social media, and display advertising to deliver content that influences opinions and sells products and services. Effectively executing a digital marketing strategy requires a marketing automation system that can interpret customer signals across channels to deliver relevant and consistent experiences.

whitePaper | November 3, 2021

Effective partner relationship management (PRM) — always a challenge for even the most skilled channel leaders — is becoming increasingly critical to the success of well-established firms and start-up companies especially. Seismic shifts in the typical B2B buyer’s journey are demanding deeper and more timely data-informed evaluations of every vendor’s partner ecosystem.

whitePaper | July 29, 2020

Content marketing can help you attract leads, win more sales, and grow your business.But it isn’t just about churning out piece after piece of content.You need to know the basics that make content marketing work and the best practices that will set you apart from the competition.Search Engine Journal’s ebook, Content Marketing: The Ultimate Beginner’s Guide to What Works, covers the essentials that you need to know when implementing your own content marketing campaign.