Marketing Data

How to Future-Proof Your Sales Funnel

September 15, 2022

Future-Proof Your Sales Funnel
What works and what doesn’t across sales has shifted dramatically over the last two years. But one thing is clear, if you’re only focused on direct sales, you’re missing huge opportunities to drive revenue and future-proof your sales funnel.

It’s no secret that direct sales are limiting. After all, you’re leaving an entire indirect sales channel on the sideline. Direct sales typically reach only the prospects that are directly looking for your solutions or offerings. And if you have a data-driven sales organization, it’s likely your team prioritizes leads that fit certain criteria (such as industry, company size, revenue, etc.). This leaves countless deals on the bench – and those deals can make or break revenue targets

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For 25 years the world’s premier brands have come to Gage for marketing technology, platforms and a full range of marketing services to help clients grow sales, profits and market share. Our work spurs consumers, customers and channel partners to take action for some of the world’s best-known brands, including 3M, Microsoft, Skype, Walmart, Norwegian Cruise Line and Thomson Reuters.

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