Channel Market Guide 2022

whitePaper | September 6, 2022

Use the campaign guide and blueprint to plan and run a successful campaign leveraging VMware partner marketing materials and programs as well as your own content. Campaign materials indicated below can be executed via Partner Demand Center or your own marketing platform.

whitePaper | June 17, 2021

The expansion of managed services and MSPs’ increasing influence on enterprise technology purchases has created an urgency for IT companies to recruit the right MSP partners to support their channel organizations. In this e-book, you’ll learn how to define and execute successful MSP recruitment initiatives.

whitePaper | August 4, 2022

Every retailer aspires to deliver the frictionless , secure omni-channel experiences they know their customers want. They know their customer won’t tolerate bad experiences. And they know the business value of offering experiences that keep shoppers satisfied and loyal. But there’s a big difference between aspiring to great things and accomplishing your goals. For some retailers, the surge in contact volumes during the COVID-19 pandemic was overwhelming. For others, it was a catalyst for ambitious digital transformations that have set them up to handle changing customer expectations and a build competitive advantage.

whitePaper | October 17, 2022

Organizations have been placing increasingly more emphasis on making data-driven marketing decisions in recent years. Especially since the onset of COVID-19, the demand for insights on how to craft the optimal marketing budget allocation plan has risen markedly. Marketers rely on guiding principles like Marketing Mix Modeling (MMM) to determine which marketing channels will drive the highest return and optimize marketing budget allocations to maximize business outcomes.

whitePaper | October 3, 2022

International expansion is the right path for any business seeking to grow exponentially and a proven way to do this, for technology vendors in particular, is to use Distributors. A recent report published by the Global Technology Distribution Council (GTDC) finds that almost two-thirds of vendors surveyed said they would increase investments in indirect Channel Programs managed in collaboration with Distributors in 2019.

whitePaper | October 25, 2022

Building trust, sharing data securely, and getting insights from partners are critical for scaling partnerships. This 13-page whitepaper frames the universal enterprise challenges around scaling an effective partner ecosystem that drives revenue.