Content Marketing

5 STEPSFOR B2B MARKETERS TO IMPROVE THE IRDIGITAL LEAD GENERATION

January 13, 2023

5-stepsfor-b2b-marketersto
In the past two years, the B2B customer journey has shifted more than ever before into the digital world. According
to the latest MC Kinsey figures, about 70% of the B2B buyer journey now takes place digitally - and that’s not all.
Now, B2B buyers are even willing to spend larger budgets (up to $500,000) directly online.

Spotlight

Bright Pattern

At Bright Pattern, we're paving the way for the future of contact center technology. We offer an all-in-one solution that brings ease, efficiency, and personalization to customer service interactions. What sets us apart is our omnichannel capabilities. Our enterprise-grade contact center platform provides agents an omnichannel desktop to handle all interactions on every channel in one screen – “a single pane of glass”. With prior customer journey history readily available, agents can quickly switch between channels and communicate with customers in a natural way tailored to their needs. This reduces effort for both customers and agents, allowing for personalized conversations.

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Spotlight

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At Bright Pattern, we're paving the way for the future of contact center technology. We offer an all-in-one solution that brings ease, efficiency, and personalization to customer service interactions. What sets us apart is our omnichannel capabilities. Our enterprise-grade contact center platform provides agents an omnichannel desktop to handle all interactions on every channel in one screen – “a single pane of glass”. With prior customer journey history readily available, agents can quickly switch between channels and communicate with customers in a natural way tailored to their needs. This reduces effort for both customers and agents, allowing for personalized conversations.

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