2020 MARKETING OUTLOOK

December 14, 2019

The “wealth effect” the idea that consumer and business spending goes up with increases in stock prices, could taper with a downturn in the stock market. With the upcoming political year, it is highly likely that investors will cash out of some of their returns in early 2020, which could result in slower consumer and business spending in the early part of the year. Both B2B and B2C buyers might focus on “must haves” and delay the purchase of “nice to haves” until mid-year.

Spotlight

nFusion

nFusion is the agency for today’s modern marketer. We know that customers expect relevant, personalized content at each touch point, regardless of time of day, device or location. We help marketers and brands deliver on this promise by uncovering audience insights, mapping persona-based customer journeys, creating compelling content and delivering engaging digital platforms. Headquartered in Austin, TX, we partner with B2B and consumer clients SanDisk, AMD, Samsung and Dell. nFusion is proud to have been recognized by AdAge as Small Agency of the Year – Southwest in 2014.

OTHER WHITEPAPERS
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How to Turn Leads into Repeat Customers

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Search engine optimization with Magnolia CMS

whitePaper | August 16, 2020

This Tech Brief shows how to apply search engine optimization (SEO) to enterprise websites by employing best practices together with the built-in tools in Magnolia CMS. We take the key SEO factors identified by the Moz.org consulting group, and pair them with various Magnolia features. Our intended audience is online marketers, people employing web communications, and anyone interested in increasing their site rank.

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The Essential Guide to Partner Planning

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Marketing Analytics for Telecoms

whitePaper | December 14, 2021

Telecoms are operating in a tough and fast-moving market, with rapid technological change, relentless competition, and high customer expectations. These dynamic market conditions have made acquiring new customers and retaining existing ones a growing challenge for telcos around the world. This whitepaper will help you understand the role that marketing analytics can play in maximizing telecoms marketing efforts. You will learn: How to win and retain customers in a crowded marketplace Optimize campaigns and KPIs through marketing analytics Harness marketing analytics to increase conversions Reduce churn through analytics Network and usage analytics yield customer insights Use data to develop market-leading analytics capabilities Complete the form and gain instant access to our telecom free whitepaper with all these insights.

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Essential Strategies for Marketing Automation

whitePaper | July 5, 2022

Digital marketing leverages online channels like email, SMS, websites, social media, and display advertising to deliver content that influences opinions and sells products and services. Effectively executing a digital marketing strategy requires a marketing automation system that can interpret customer signals across channels to deliver relevant and consistent experiences.

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The Customer Value of Marketing Automation

whitePaper | July 1, 2021

If you’re ready to modernize your marketing, it may be time to invest in marketing automation. The right marketing automation tools can help you transform your marketing function and make rapid and dramatic improvements. Download our guide, The Customer Value of Marketing Automation, to discover how three manufacturing businesses modernized their marketing strategies—and gained new customers—with Marketo Engage.

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Spotlight

nFusion

nFusion is the agency for today’s modern marketer. We know that customers expect relevant, personalized content at each touch point, regardless of time of day, device or location. We help marketers and brands deliver on this promise by uncovering audience insights, mapping persona-based customer journeys, creating compelling content and delivering engaging digital platforms. Headquartered in Austin, TX, we partner with B2B and consumer clients SanDisk, AMD, Samsung and Dell. nFusion is proud to have been recognized by AdAge as Small Agency of the Year – Southwest in 2014.

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