To help managed security service providers (MSSPs) deliver managed eXtended detection and response (XDR) services to small and medium-sized businesses (SMBs), BlackBerry has upgraded its BlackBerry Partner Program.
The upgraded program includes:
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New Products and Services: MSSPs can integrate CylanceGUARD, CylancePERSONA and CylanceGATEWAY into their managed security services to secure customer environments.
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Support: BlackBerry has increased the size of its channel team and doubled employee headcount in partner management, customer success, channel enablement and other roles.
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New Seller Compensation: BlackBerry now provides seller compensation on MSSP deals.
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Training: New BlackBerry Cyber Security Administrator (BCSA) technical training for MSSPs to teach their employees how to configure, manage and troubleshoot BlackBerry unified endpoint security (UES) products.
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New Marketing Incentives: BlackBerry has expanded its “Protect and Earn” partner incentive program and provides MSSPs with cash-based rewards based on a qualifying closed deal’s total contract value.
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New Pricing: BlackBerry is offering flexible licensing and pricing options to MSSPs.
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Additional Business Development Support: MSSPs can access demand generation and sales support, proposal-based marketing funds, case studies and other tools and resources to drive business development.
BlackBerry’s top 20 MSSPs have shown a spectacular growth of more than 50% year over year, and the company wants to focus more on its MSSP partners. As a result, BlackBerry is all set to further extend its managed security services market reach.
MSSPs can capitalize on a rapidly growing global XDR services market that is expected to expand from nearly $22.5 billion in 2020 to $77 billion by 2030 according to industry analyst Allied Market Research.
BlackBerry wants to invest in strengthening its partner program and may look to promote its Cylance brand to its MSSPs and other channel partners.