Klaviyo Unveils New Marketing Automation Innovations with Personalized Benchmarks Tool and Conversational SMS

Today at the company’s virtual product launch event, Klaviyo, the leading customer data and marketing automation platform, unveiled two new products to support the growth and success of its customers, Personalized Benchmarks and Conversational SMS. Personalized Benchmarks is a tool that offers merchants data-driven insights on marketing efforts, comparing performance to their peers, and offers tangible recommendations for improvement. A new version of Klaviyo’s conversational SMS marketing platform helps online brands to communicate with customers in fast, casual format.

The Personalized Benchmarks tool is built natively into Klaviyo’s platform and evaluates the performance of online businesses in comparison to other similar brands. The function was born out of customer requests asking for performance feedback. Previously solved manually via customer service representatives, Klaviyo developed technology to automate and scale these data-driven insights.