Red Ventures

Marketing Analytics

martechtoday | March 30, 2021

“You have to be agile today,” said Matthew Murray, COO & CMO of direct-to-consumer women’s wellness brand Love Wellness. Certainly this didn’t shock any attendees of MarTech’s virtual conference this March. As we’ve covered extensively at MarTech Today, agile marketing is a route many business are taking, and it works best when keeping the customer as the focus. For Murray, nimble data measurement and analytics strategies are also essential ...

Mapp | June 11, 2020

Mapp, the insight-led customer engagement platform, has launched a Digital Marketing Playbook, providing marketers and agencies with 100 tactics to improve their digital marketing to increase engagement and grow revenue. The Digital Marketing Playbook launches today as an interactive tool, which is freely available. It provides straight-forward and easy-to-implement digital marketing tactics that are proven to deliver results. A wide range of measures to increase sustainable customer enga...

Martech

Nextgen Group | July 06, 2022

Distributor Nextgen Group has acquired a strategic stake in Sydney digital marketing agency for the IT channel Elastic Digital. Elastic Digital specialises in digital marketing services for IT channel companies across vendors, distributors and resellers mostly based overseas, principally in the United States. The company also has a strategic partnership with global channel marketing platform ZiftONE. In its announcement, Nextgen said the acquisition came following a...

Nextiva | August 12, 2020

Nextiva, a leading cloud communication and collaboration company, announced today its most significant channel investments yet, launching its new channel partner program, NeXus, and an all-star expansion of its channel leadership team, including long-time Microsoft senior executive Eric Martorano as CRO and three industry channel veterans. These investments reflect Nextiva’s excellent experience in the channel, and a doubling-down on their commitment to enabling partners to achieve ...