Publicis Groupe

MediaVest | March 14, 2016

This change is being done under the context of Mediavest's recent decision to fire 80 of its employees after the loss of some of its most important clients: Procter & Gamble, Coca-Cola and Walmart. With this new structure, the money from the four agencies will be united under one roof instead of split between the two giants....

Publicis Groupe | March 09, 2016

Two of Madison Avenue’s most familiar media-buying units — Starcom MediaVest Group and ZenithOptimedia Group — are no longer, restructured as part of French ad giant Publicis Groupe’s strategy to make the company’s vast media-agency holdings more nimble....

DDB | June 05, 2016

Volkswagen is thought to be on the brink of leaving long-serving worldwide agency DDB in China, its second biggest market after Europe. Omnicom-owned DDB has had a pretty iron grip on the VW account for 60 years although it’s been handled recently in the US by Deutsch LA....

LinkedIn | January 16, 2020

LinkedIn pages are gaining three new features designed to facilitate more community engagement and form stronger relationships with followers. According to LinkedIn, there are now more than 50 million organizations around the world utilizing pages to connect with customers, prospects, and employees. To assist these organizations, LinkedIn rolls out regular updates every quarter. With this quarter’s update, new features include invite to follow, LinkedIn Live integration, and new posting op...