Ourbit

CMO Strategy

CMO Council | February 02, 2022

Taking lessons from the pandemic, companies have an opportunity to reset and reimagine their event programs to better align them to marketing outcomes, according to a new report by the CMO Council. Because of the extensive digital transformation across the meetings and events industry spurred by the pandemic, the NextGen events channel will span formats (e.g., virtual/webinar, in-person, hybrid) and types (e.g., conferences, trade shows, road shows, customer groups) and has the potential to driv...

Marketing Strategy

Brand Wings | October 22, 2021

Brand Wings announced the successful ramp-up of its Through-Channel Marketing Automation platform with Imaging Supplies Warehouse (ISW), a strategic national account. ISW implemented the Brand Wings platform in order to improve its dealers’ and direct sales teams’ efficiency and productivity. Imaging Supplies Warehouse is a master distributor of printing solutions for the personalization garment and digital decoration market. Thousands of North American businesses that...

Multi Channel Marketing

ON24 | November 30, 2021

ON24 announced it has been listed in the HubSpot App Marketplace with the integration of the ON24 Platform with HubSpot, a leading CRM platform for scaling companies. Together, key event, attendee, and first-person engagement data flow from ON24 to HubSpot CRM to give sales and marketing teams a more complete view of prospect and customer-facing activities across digital and in-person channels so they can drive deeper, personalized interactions. Digital exper...

BrandMuscle | May 27, 2020

Proven leaders in Digital Asset Management (DAM) and Through-Channel Marketing Automation (TCMA) announce plans to provide holistic brand management solutions for channel marketers. BrandMuscle and Widen have worked to...