Coast Digital

Oracle | August 10, 2020

Oracle Cloud’s newly launched VMware service takes an architectural approach that puts the channel front and center in selling, implementation and management, Ross Brown, vice president for go-to-market at Oracle Cloud Infrastructure, told CRN. The market has been flooded with hyperscalers offering their versions of hosted VMware environments in recent years. But Oracle VMware Cloud Solution is unique in its ability to seamlessly operate alongside all types of workloads while empowering pa...

Content Marketing

Snappy Kraken | August 24, 2021

Snappy Kraken, a MarTech leader geared toward financial services professionals, announced today it has launched Convos, creating an opportunity for advisers to exchange timely and compliant text messages with their clients to help engender stronger relationships. As an innovative financial services marketing leader, Snappy Kraken has data that shows text messages have a six times higher open rate – 98 percent – than emails and are typically opened within six minutes. T...

Content Marketing

ICW Group | June 10, 2021

A lead-generating direct marketing system has been conceived by ICW Group to assist its personnel to grow their business. LeadGen OnDemand gives agents a marketing campaign system, complete with emails, printed postcards and brochures that can be effectively co-branded and custom-made to fulfil an agent’s prospecting needs. Making it a stride further, ICW Group is engrossing the expense and paying for printing, postage, mailing, and campaign tracking expenses for its appoint...

Likedin | March 31, 2020

In a newly published paper, LinkedIn describes the internal approach it’s taken to pairing product testing with economic metrics to lower users’ barriers to networking opportunities. The company claims that across thousands of A/B tests it analyzed, the approach reshaped research and design practices across teams, increasing understanding of the underlying causes of inequality. As the coauthors of the paper point out, even products that appear to have been designed in a &ldquo...