Facebook will add ‘more human review’ of ad-targeting options
Marketing Land | September 20, 2017
After a manual review, Facebook has reinstated roughly 5,000 ad-targeting terms that were disabled last week. Last week, ProPublica revealed that Facebook’s ad-targeting options included the ability to target ads to people who had listed “Jew hater” as their field of study and “NaziParty” as their employer. In response, Facebook removed four ad-targeting fields populated by an algorithm based on information people entered into their Facebook profiles.