5 reasons to create content outside your niche

It’s a phrase my team loves — in large part because it’s typically used when we’re having a discussion about a viral hit — but we’ve found it’s something not a lot of people are familiar with, particularly clients. So what is it? If you’re in a niche vertical that doesn’t have wide appeal on its own, exploring ideas outside of your core focus is a surefire way to reach a much larger audience. The resulting content is considered tangential because it’s only slightly related to your product or service instead of being something more heavily branded — and this broad relevancy is what generates massive social shares and media mentions