Win the holiday marathon
Prepare for the busiest ecommerce season yet with a 13-point checklist for B2C merchants
The holidays are the busiest time of year for ecommerce. During the 2021 holiday season, consumers spent 38 of those days surpassing $3 billion in daily spend (up from 25 days in 2020). Online spending also grew 8.6%, compared to the 2020 holiday season and 44% over 2019. The momentum is clear, and the opportunities are many in an evolving ecommerce landscape.
Be the retailer who reads your customers’ mind. The difference between consideration and conversion can happen in a single moment for a customer while shopping. From first visit to checkout, commerce capabilities that read your customers’ minds will separate you from the competition and keep your customers coming back.