Yahoo! Bing Paid Search Performance Metrics 2015 edition

The following 2015 update to our original Yahoo! Bing Paid Search Performance Metrics report again uses AdGooroo’s proprietary search marketing data and models to compare desktop text ad Impressions, Clickthrough Rates, Cost Per Click, Competition (Number of Advertisers) and Paid Search Revenue between the two search engines but expands the time range to a full calendar year, from January through December 2014. (Mobile search and product listing ads are not included in this study.) In addition, the 2015 report examines five of the same verticals as the original 2013 report—Shopping & Classifieds (consisting mostly of retailers), Financial Services, Travel, Education and Business—but has replaced the Computers & Internet category from the original report with Automotive. Finally, the 2015 report compares performance on each search engine across the same sets of keywords for each vertical. Specifically, we examined a total of 689,838 keywords that the Yahoo! Bing Network and Google AdWords had in common in the U.S. in 2014, across the six industry categories.

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Magnificent Marketing LLC

We are your full service content marketing agency that will take care of all your marketing needs so that you can concentrate on the core duties needed to manage and grow your business. Our objective will be to generate leads that turn into customers while focusing on expanding the visibility of your company, and positioning you to be "top of mind" for future potential clients.

OTHER WHITEPAPERS
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The ROI of Intelligent Network Automation

whitePaper | January 20, 2022

Enterprise networks are increasingly more complex to manage and the challenge of preventing network outages is increasingly demanding as well. At the same time, the ability to eliminate manual errors, enforce policy standards and centrally manage disparate network devices is paramount to organizational security, business agility and the bottom line. The good news is that, thanks to intent-based automation, it is no longer necessary to make tradeoffs to achieve responsible network and budget management.

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Through the Gaggle Lens: The State of Student Safety

whitePaper | August 11, 2020

Gaggle's annual student safety report highlights key trends in harmful student behavior during the 2019–2020 school year. This report reveals the frequency of these behaviors among students nationwide so K-12 leaders are aware of these threats and can take steps to address them.

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Tableau Finds Faster Iteration Leads to Faster Innovation on Pantheon

whitePaper | May 20, 2020

Tableau’s engineering team needed to find a better way to support the company’s marketing efforts. “At a fast-growing company like ours, marketing needs to iterate rapidly to deliver leads at scale,” says Eric Peterson of Tableau’s Marketing Engineering group. “Pantheon is the only way we can do that.” After moving to Pantheon’s WebOps workflow, Tableau was able to move from monthly to weekly deployments in support of marketing.

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18 Ways to Unlock Billions in New Pipeline with Partners

whitePaper | November 1, 2022

Companies that can unlock the right data across their ecosystem can identify billions in additional pipeline for their channel sellers and direct sales teams. This white paper dives into 18 specific strategies to unlock new sales opportunities and drive more revenue with partners.

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Enhancing Partner Experience through the Journey

whitePaper | March 22, 2023

Solution provider partners have a lot of power in the vendor/ customer/partner relationship. They are trusted advisors and put together the full solution to address a customer’s business need. On average, five partners touch a customer through their buying journey and can influence, consult, sell, build extensions, provision, integrate, manage and/or drive change within the customer.

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2022 State of Marketing to Engineers

whitePaper | October 5, 2022

Welcome to the 2022 State of Marketing to Engineers Report. This marks the fifth consecutive year GlobalSpec and TREW Marketing have partnered to better understand how engineers and technical buyers find the information they need to make critical work-related decisions. Each year, we’ve empathized with the industrial marketer’s need to justify their marketing spend. They’ve long needed to make informed decisions on resources – including people, time, and budget – to deliver maximum ROI. This year, our survey contains a mix of popular topics asked consistently to monitor trends, along with fresh questions that take a deeper dive into particular channels and buying behaviors. This year’s research examines valued sales behavior, LinkedIn interaction, and a few new webinar and podcast questions.

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Spotlight

Magnificent Marketing LLC

We are your full service content marketing agency that will take care of all your marketing needs so that you can concentrate on the core duties needed to manage and grow your business. Our objective will be to generate leads that turn into customers while focusing on expanding the visibility of your company, and positioning you to be "top of mind" for future potential clients.

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