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The TOP SECRET HANDBOOK for Email Marketing Superheros

July 16, 2015

Maybe you are new to email marketing. Or maybe you’ve been at it for a while. But there’s a good chance that your email marketing efforts so far follow a familiar routine. It might look something like this: Create a monthly newsletter. Include an article from the blog or a new special sale item or promotion. Send the newsletter to all of the contacts on your list. Peek at the reporting. Note that opens and clicks are about the same as last month. Focus on other duties until next month, when it’s time to send another newsletter.

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