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. https://channel.report/Resources/Whitepapers/222310a4-6a2e-4efa-b523-0a420d34e78e_The-Ogilvy-Mather-guide-to-effectiveness.pdf
whitepaper
THE OGILVY & MATHE GUIDE TO EFFECTIVENESS
This book contains three sections. The most important comes first: how to produce successful campaigns. To be clear, the ten new ways are not rules. We hate rules. They are reports on how consumers respond to stimuli. Ignore them at your peril, but never give up on innovation. DOWNLOAD