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Golden Hippo is a young, growing company committed to helping everyone access cutting edge health, wellness, and beauty products in partnership with some of America’s top doctors.
whitePaper | December 2, 2021
Where does day-dreaming about what’s possible end and actionable strategy begin? It starts by thinking bigger than just planning events one at a time, independent from the organization’s overall marketing strategy. The future of event marketing is a multi-layered, programmatic approach. We call it: The New Event Marketing Opportunity.
whitePaper | October 28, 2021
Today’s executives want to know the true impact of marketing spend, which means marketers must become adept at ascertaining how their campaigns drive tangible outcomes (sales lift, revenue lift, profit lift, etc.). In other words, marketers need to learn to “speak CFO.”
whitePaper | November 1, 2022
Companies that can unlock the right data across their ecosystem can identify billions in additional pipeline for their channel sellers and direct sales teams. This white paper dives into 18 specific strategies to unlock new sales opportunities and drive more revenue with partners.
whitePaper | October 17, 2022
While the majority of large companies are already investing in digital transformation, medium-sized companies are finding it rather difficult. They even see themselves as laggards, as the latest BITKOM statistics from Germany show.
whitePaper | August 15, 2022
Whoever coined the phrase “different strokes for different folks” could have been referring to channel partner ecosystems. It doesn’t take long for tech vendors to realize that the state of their channel partner ecosystem is a far cry from being homogeneous, that it does in fact skew towards one of entropy – different partners perform at different levels and have different levels of commitment (at different times!).
whitePaper | July 27, 2020
As governments gradually remove pandemic induced restrictions and businesses begin to reopen, there’s a sense that we might be on the verge of returning to “normal.” That is unlikely. During the months of lockdown and self-isolation, we have been, in fact, writing a new future.
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