MOBILE ADVERTISING AND MARKETING TRENDS ROUNDUP

Mobile now accounts for most of the time US adults spend with the internet, and marketers have responded. From mobile social network advertising to mobile programmatic, mobile video and push notifications, marketers are using an array of tools to reach their audience on the go. eMarketer has curated this Roundup of trends, insights and interviews to help advertisers and marketers keep up with the latest mobile marketing trends.

Spotlight

LivingSocial

LivingSocial is a leading marketplace to buy and share the best things to do in your city – or wherever you may be.We provide a trusted, convenient source for finding value on everyday items and activities and identifying novel, enriching and fun experiences for you to enjoy and share with your friends.

OTHER WHITEPAPERS
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Reasons you must dive into omni-channel personalization

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Learn why and how marketers should implement this ASAP. Essentially, it works. Relevancy is all the buzz and paramount for building relationships between a business and its customers and prospects. One of the best ways to demonstrate it is through personalization, which doesn’t simply mean, “Dear Kelly.” But efforts must be consistent and not one-offs. Once you’ve engaged shoppers and shown them you know them, they expect it. Start sending generic, and it’s a turn off. They unsubscribe, they don’t click through, ignore your messages, change loyalties, and it costs you in sales.

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State of the Canadian Online Retail Market

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While digital commerce continues to remain steady in Canada, the sector is clearly boosted with mobile usage driving an increasingly meaningful contribution to the sector. The mobile consumer audience in Canada is not only growing by 11% compared to June 2015, but clearly more engaged with a 26.7% increase of time spent per visitor on retail sites over the last twelve months. In this presentation, comScore Senior Director Darrick Li and Senior Account Manager Paul Rich take an in-depth look at the latest online retail trends and their impact on retailers going forward.

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Influencer Marketing Whitepaper v2.indd

whitePaper | November 30, 2018

To understand influencer marketing, let’s first review the dark side of its history. In 1954 when news began to emerge about the harmful effects of smoking, advertising guru Leo Burnett faced a tough puzzle. He had been approached by a cigarette manufacturer who wanted to pitch “filters” as a safer alternative in smoking—ostensibly, the filters would block the bad stuff out—and Burnett knew two things. Men smoked most cigarettes. And filters on the things were considered feminine. What to do?

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How-To Guide: Twitter Marketing

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Twitter is similar to other social media sites, where you have a dashboard that contains a timeline of recent twitters from your followers.  Your followers will receive your messages in their timeline- a feed of all the accounts they have subscribed to on Twitter by “following” accounts.  You can choose to make your tweets public or protected/private.  Direct Messages: You can privately message a Twitter user, that will go to an inbox that the user will see the next time they login to Twitter.  Follow: Search of people or other businesses on Twitter and in order to see their tweets in your timeline, you must follow them.  Mentions: A tweet containing another user’s twitter handle using the @ symbol before the user’s handle. This is a great way to interact with customers.  Replies: A tweet that begins with another person’s handle and is in reply to one of their tweets. There is a reply button under tweets you can use.  Retweets( ) RT : A re-p g y qy osting of someone else’s tweet. The feature allows you to quickly share information with all of your followers.  Hashtags(#): A way to create conversations based on topics. It is a great way to search for other tweets and a good way to categorize your tweets for users.

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Introduction to social media

whitePaper | August 25, 2016

Social networking on social media websites involves the use of the internet to connect users with their friends, family, and acquaintances. Social media websites are not necessarily about meeting new people online, although this does happen. Instead, they are primarily about connecting with friends, family, and acquaintances you already have. The most well-known social media platforms are Facebook, Twitter, Instagram and LinkedIn.

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Proven ABM Success Stories

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Account based marketing (ABM) can revolutionize B2B marketing. Summary Targeting Ads Web Sales Analytics Target and score accounts. Define and measure campaign goals. Personalize web and landing pages. Enable sales. Execute digital ad campaigns. Some of us are just getting started with ABM, while others have been practicing for years.

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Spotlight

LivingSocial

LivingSocial is a leading marketplace to buy and share the best things to do in your city – or wherever you may be.We provide a trusted, convenient source for finding value on everyday items and activities and identifying novel, enriching and fun experiences for you to enjoy and share with your friends.

Events