Mindshare Digital PoV Yahoo Mobile App Moves

Yahoo has fallen behind its rivals in recent years, generating $768 million in mobile revenues last year, considerably less than Google’s and Facebook’s. However, under CEO Melissa Meyer’s leadership, Yahoo’s mobile department is witnessing a revolution, growing from a few dozen mobile-centric employees to more than 500. The introduction of its development suite sees Yahoo using its one billion-strong worldwide reach, along with last year’s $270 million acquisition of mobile analytics service Flurry, as a catalyst for engaging app developers. The new service is comprised of five main products: Flurry Analytics with Explorer (app analytics); Yahoo App Publishing (app monetization); Yahoo App Marketing (user acquisition); Yahoo Search in Apps (Yahoo web search integration + ads) and Flurry Pulse (transmission of data to partners). App developers will also be privy to Yahoo’s consumer insights, including how consumers engage with Yahoo’s digital content such as sports and fashion, their purchase intentions from Yahoo’s search data and their social interactions on Yahoo-owned Tumblr.

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SLEED

Sleed is an e-business & digital marketing consulting company, located in Athens, Greece. Founded in 2010 and serving a number of customers from various sectors and business fields, the continuously growing team of Sleed is offering a complete portfolio of services related to planning, developing and promoting the online presence of our customers.

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Spotlight

SLEED

Sleed is an e-business & digital marketing consulting company, located in Athens, Greece. Founded in 2010 and serving a number of customers from various sectors and business fields, the continuously growing team of Sleed is offering a complete portfolio of services related to planning, developing and promoting the online presence of our customers.

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