Marketing Trends, Spend & Forecasts for 2016

whitePaper | October 25, 2022

Building trust, sharing data securely, and getting insights from partners are critical for scaling partnerships. This 13-page whitepaper frames the universal enterprise challenges around scaling an effective partner ecosystem that drives revenue.

whitePaper | November 25, 2019

In this Whitepaper from Zenrach "Adapting digital marketing for real-world results", they explain how to use the in-store data you’re already collecting to digital marketing’s playbook for ecommerce is established and effective. However, online advertising isn’t as effective for brick-and-mortar businesses. Understanding customer behavior is the key difference.

whitePaper | January 20, 2022

Enterprise networks are increasingly more complex to manage and the challenge of preventing network outages is increasingly demanding as well. At the same time, the ability to eliminate manual errors, enforce policy standards and centrally manage disparate network devices is paramount to organizational security, business agility and the bottom line. The good news is that, thanks to intent-based automation, it is no longer necessary to make tradeoffs to achieve responsible network and budget management.

whitePaper | October 5, 2022

The financial services industry is quickly evolving, driven by changing consumer behaviour, major leaps in technology, and heated competition from new fintech players. To adapt, many FIs are embracing digital change with the goal of modernizing business operations. As digitization progresses, both its tools and the customers who use them are changing. FIs stand at a crossroads and are faced with deciding their willingness to take the customer experience seriously and how their outreach will reflect this new world.

whitePaper | June 17, 2021

The expansion of managed services and MSPs’ increasing influence on enterprise technology purchases has created an urgency for IT companies to recruit the right MSP partners to support their channel organizations. In this e-book, you’ll learn how to define and execute successful MSP recruitment initiatives.

whitePaper | July 13, 2020

Marketing has always been about connecting with your audience in the right place and at the right time. With the change and evolution of modern technologies, small and medium businesses are doing everything they can to keep up, which can be said true for the rest of human society. To do this effectively, you have to take advantage of all the most valuable marketing resources and technologies, and in the modern world, the internet tops that list. One of the most important reasons why digital marketing is taking up the traditional marketing channels is as a result of the internet has enabled businesses to interact with targeted audiences in real time.