Marketers: It's Time to Own the Experience

whitePaper | February 15, 2020

Respondents spent 47% of their influencer budget on micro-influencers (compared to just 23% for celebrity influencers). One of the problems the influencer marketing industry has had has been convincing people that celebrity does not equate with influence. The reality is that people trust micro-influencers far more than they do stars, and are far more likely to take notice of a micro-influencer's recommendation than one made by a celebrity. Therefore it should come as no surprise that brands are moving their influencer marketing towards micro-influencers as education about the industry improves.

whitePaper | July 27, 2020

Trust for traditional marketing channels is lower than ever. But that doesn’t mean businesses should give up their marketing efforts entirely. It just means they need to be smart about using channels that work better. There’s one channel that works like no other: customer referral marketing. Customer referral marketing leverages a simple insight: While customers might not trust your marketing team, they do trust the recommendations of their friends and family members. So let’s talk about how you can get started with referral marketing.

whitePaper | September 15, 2022

What works and what doesn’t across sales has shifted dramatically over the last two years. But one thing is clear, if you’re only focused on direct sales, you’re missing huge opportunities to drive revenue and future-proof your sales funnel. It’s no secret that direct sales are limiting. After all, you’re leaving an entire indirect sales channel on the sideline. Direct sales typically reach only the prospects that are directly looking for your solutions or offerings. And if you have a data-driven sales organization, it’s likely your team prioritizes leads that fit certain criteria (such as industry, company size, revenue, etc.). This leaves countless deals on the bench – and those deals can make or break revenue targets

whitePaper | November 26, 2020

Google has listed TechShu under its premium partners to deliver search, mobile and display advertising services to clients. In India only 33 companies are Google Premier Partner and we are one of them.

whitePaper | May 16, 2022

With the development of technology, the ways of doing business are changing, and digital transformations are taking place in the activities of businesses. At this point, digital transformation is reflected in the service businesses in two ways. The first of these is the digital transformation in the operational activities of business management, while the second is in the form of technological innovations offered to guests.

whitePaper | February 3, 2021

The important thing to remember is that every written element of a campaign can count and help advance the consumer on the customer journey, whether it’s for business-to-business (B2B) interaction, or business-to-customer (B2C) lead conversion. Statistics from Review42 demonstrate how an impressive 92% of companies have found value in focusing their marketing efforts on content for online channels. This guide focuses on the key features of content marketing and search engine optimization (SEO) so you can begin to piece together your own content marketing strategy for a better return on investment (ROI) in the 2021 market.