Marketer’s Guide to Proving (and Improving) Content Marketing ROI

Content marketing is now a way of life for most businesses. It’s one of the primary ways marketers generate and nurture leads, establish thought leadership, build their brands, expand their social following, and engage with and retain customers.

Spotlight

Epsilon

Epsilon is an all-encompassing global marketing company, a leader in creating connections between people and brands. We find, acquire and retain customers for brands around the world. We are the first of a new breed, harnessing rich data, groundbreaking technologies, engaging creative and transformative ideas to get the results our clients require. We employ over 7000 associates in 70 offices worldwide and are recognized by Ad Age as the #1 World Largest CRM/Direct Marketing Network, and the #1 US Agency from All Disciplines. Epsilon was named as a Leader in the January 2016 report “The Forrester Wave™: Customer Loyalty Solutions For Large Organizations, Q1 2016” by Forrester Research, Inc. Epsilon was also named as a Leader in the July 2014 report "The Forrester Wave™: Email Marketing Vendors, Q3 2014". In this evaluation, Forrester refers to Epsilon as "a professional services powerhouse," and scored Epsilon highest in the Services and Strength of Management Team categories. The repo

OTHER WHITEPAPERS
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IMPROVING THE ROI FORENTERPRISE HPC AND AI WITHHPE END-TO-END CLUSTERS

whitePaper | June 21, 2022

As organizations in many industries struggle to overcome competitive and cost pressures, they are increasingly using high-performance computing (HPC) and artificial intelligence (AI) to drive greater innovation and productivity and deliver higher quality products and services faster at lower costs and risks. The use of HPC in business entities, Enterprise HPC, is growing, is becoming mission critical, and has the potential to deliver a high return on investment (ROI).

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Successful Collaboration Rooms Pay for Themselves

whitePaper | January 20, 2020

This white paper is a road map for ensuring success in your UCC (unified communications and collaboration) spaces. We’ll discuss five key ways you can maximize operations and reduce tech trouble in these environments. By the end, you’ll feel confident that you can empower even the most introverted person to contribute. Otherwise, you’re missing out on the incredible minds who are too shy — or just don’t know how — to join in.

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Building the Business Case for Channel Partner Leveling Automation

whitePaper | August 15, 2022

Whoever coined the phrase “different strokes for different folks” could have been referring to channel partner ecosystems. It doesn’t take long for tech vendors to realize that the state of their channel partner ecosystem is a far cry from being homogeneous, that it does in fact skew towards one of entropy – different partners perform at different levels and have different levels of commitment (at different times!).

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Guide to Help the Maximize Opportunities in 2021

whitePaper | January 8, 2021

Milestone Research has compiled the following trends to help the community maximize opportunities in 2021. Digital transformation became very clear with the pandemic. Businesses had become more digital to stay alive, and those more digital businesses when the pandemic began were better able to adapt. Digitization of products and services enables automation and personalization, which improves the user experience and increases efficiency.

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Associate Partner, Marketing and Communications

whitePaper | October 17, 2022

Racial injusti ce, inequity, and the systems designed to perpetuate them have defi ned our nati on’s history. In the 1954 Brown v. Board of Educati on ruling, the Supreme Court stated “…it is doubtf ul that any child may reasonably be expected to succeed in life if he is denied the opportunity of an educati on. Such an opportunity…is a right which must be made available to all on equal terms.”

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6 Unique Social Media Tactics!

whitePaper | October 1, 2021

These are the “insider” tips you’ve been looking for! Learn 6 easy, unique tactics that social media marketing companies use to help their clients. Adding "Tweetable" Quotes Creating a LinkedIn Group Using Infographics with "Tweetable" Stats Getting Your Employees Involved Tweeting to see a White Paper or eBook

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Spotlight

Epsilon

Epsilon is an all-encompassing global marketing company, a leader in creating connections between people and brands. We find, acquire and retain customers for brands around the world. We are the first of a new breed, harnessing rich data, groundbreaking technologies, engaging creative and transformative ideas to get the results our clients require. We employ over 7000 associates in 70 offices worldwide and are recognized by Ad Age as the #1 World Largest CRM/Direct Marketing Network, and the #1 US Agency from All Disciplines. Epsilon was named as a Leader in the January 2016 report “The Forrester Wave™: Customer Loyalty Solutions For Large Organizations, Q1 2016” by Forrester Research, Inc. Epsilon was also named as a Leader in the July 2014 report "The Forrester Wave™: Email Marketing Vendors, Q3 2014". In this evaluation, Forrester refers to Epsilon as "a professional services powerhouse," and scored Epsilon highest in the Services and Strength of Management Team categories. The repo

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