Integrating Digital Marketing for Customer Service

whitePaper | October 11, 2022

In 2022, as marketers meet audiences where they are, they are increasingly on the pages of individual creators. TikTok influencers, Reels creators, and YouTube personalities are dominating digital engagement, creating and producing consistent, high-quality content that rivals major brands.

whitePaper | September 26, 2022

This paper is the second in a series devoted to a single topic that is not often covered in most renewal discussions: how to engage the channel for successful SaaS renewals sales. In our first paper, Sales Renewals: A Primer, we introduced the importance of both change and risk management when it comes to renewals. In addition, we identified proven management tactics to address the inherent challenges to the renewals business

whitePaper | October 17, 2022

Racial injusti ce, inequity, and the systems designed to perpetuate them have defi ned our nati on’s history. In the 1954 Brown v. Board of Educati on ruling, the Supreme Court stated “…it is doubtf ul that any child may reasonably be expected to succeed in life if he is denied the opportunity of an educati on. Such an opportunity…is a right which must be made available to all on equal terms.”

whitePaper | February 15, 2020

Respondents spent 47% of their influencer budget on micro-influencers (compared to just 23% for celebrity influencers). One of the problems the influencer marketing industry has had has been convincing people that celebrity does not equate with influence. The reality is that people trust micro-influencers far more than they do stars, and are far more likely to take notice of a micro-influencer's recommendation than one made by a celebrity. Therefore it should come as no surprise that brands are moving their influencer marketing towards micro-influencers as education about the industry improves.

whitePaper | January 12, 2021

The world of Paid Social is facing many disruptions today. With looming privacy regulations and social justice concerns, brands need to understand the role this critical channel can play in their media mix. Marc Vermut, VP of Marketing Solutions at Neustar, and William Mercham, CRO at Pathmatics, take an in-depth look at Paid Social in the eighth installment of Pathmatics’ Weekly Briefing Series. Listen in to hear how Neustar is addressing these industry challenges and building a sustainable approach to marketing measurement.

whitePaper | November 10, 2022

In a competitive channel landscape, the partner experience is imperative for increasing revenue – but creating a personalized journey for each partner across all touchpoints can be challenging. To be successful, leaders need the right talent and technology. This guide explores the core areas that you should focus on when looking for a channel management solution.