How Being Data-driven Can Help Dealers Win

A recent Automotive News article noted nearly all automotive businesses – automakers, suppliers, and dealers – that survived the recession are profitable today. But, that same article also cautioned: Don’t take your eyes off the prize. The reason? In the process of moving from survival mode to sustained growth, companies not fully prepared to shift from surviving to thriving risk being run over by those who are.

Spotlight

Signal Graphics

Lean On Us. Decades of experience. Industry leadership. Attentive customer service. These & more define Signal Graphics Printing and Marketing Services. For decades, companies have made us part of an iconic ritual: Got a challenge, go to Signal Graphics. Our people have a "whatever it takes" attitude. Add that to our vast array of printing and marketing services and we can accomplish just about anything you require: Create a brand. Design a website. Develop integrated marketing campaigns. Find customers. Build loyalty. Launch promotions. Increase market share. Repeat.

OTHER WHITEPAPERS
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18 Ways to Unlock Billions in New Pipeline with Partners

whitePaper | November 1, 2022

Companies that can unlock the right data across their ecosystem can identify billions in additional pipeline for their channel sellers and direct sales teams. This white paper dives into 18 specific strategies to unlock new sales opportunities and drive more revenue with partners.

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Through-Channel Demand Gen Has Shifted. Are You Ready?

whitePaper | February 10, 2022

Channel Marketing and the IT Channel ecosystem in general are constantly evolving. The biggest challenge is the multiple changing factors, including the Channel model itself, overarching demand generation strategies, and buyers’ behaviors. In this eBook you’ll uncover how channel demand generation has changed, how to better educate and empower Partners, and what types of content you need to develop to drive demand the RIGHT WAY!

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Content Marketing: The Ultimate Beginner’s Guide to What Works

whitePaper | July 29, 2020

Content marketing can help you attract leads, win more sales, and grow your business.But it isn’t just about churning out piece after piece of content.You need to know the basics that make content marketing work and the best practices that will set you apart from the competition.Search Engine Journal’s ebook, Content Marketing: The Ultimate Beginner’s Guide to What Works, covers the essentials that you need to know when implementing your own content marketing campaign.

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The Ultimate Guide for Starting and Scaling a Channel

whitePaper | November 15, 2022

The economy today is more mobile, virtual, global, and digital than ever before. It’s also moving faster and with a new purpose and intensity not seen since the end of World War II. For small and emerging businesses, this is a remarkable time of opportunity. There’s been a significant shift in how we do business. Customer needs, preferences, and expectations have changed radically. And with this shift, new challenges arise, particularly the “last-mile” hurdle of reaching – and engaging – new and existing customers.

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Achieving Channel Growth by Recruiting Influential MSPs

whitePaper | June 17, 2021

The expansion of managed services and MSPs’ increasing influence on enterprise technology purchases has created an urgency for IT companies to recruit the right MSP partners to support their channel organizations. In this e-book, you’ll learn how to define and execute successful MSP recruitment initiatives.

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Partner Brand Guide

whitePaper | November 21, 2022

The Oracle NetSuite corporate or color of logo logo is the most significant visual representation of our company. The Oracle NetSuite logo features two elements—our logo type and interlocking Oracle logo. They are designed to optimize the relationship between each element. Always treat the corporate logo as one unit; it should never be divided or modified. In addition, display the logo away from other elements, such as images and other logos.

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Spotlight

Signal Graphics

Lean On Us. Decades of experience. Industry leadership. Attentive customer service. These & more define Signal Graphics Printing and Marketing Services. For decades, companies have made us part of an iconic ritual: Got a challenge, go to Signal Graphics. Our people have a "whatever it takes" attitude. Add that to our vast array of printing and marketing services and we can accomplish just about anything you require: Create a brand. Design a website. Develop integrated marketing campaigns. Find customers. Build loyalty. Launch promotions. Increase market share. Repeat.

Events