Global Digital media trends 2018

whitePaper | March 23, 2022

Content creation is your business’ superpower. Having the right content on your business website allows you to build a relationship with your audience and earn their trust. It also helps you establish your expertise, create brand recognition, and increase lead generation. But you shouldn’t stop at content creation. You have to make sure that your content is optimized and follows SEO best practices. Search engines rank highly optimized content higher than those that are not, and the higher you are on a search page, the easier it will be for potential customers to find you, and the better chance for you to earn their business.

whitePaper | August 31, 2022

In late 2021, we collected: 200 data elements, across 5 partner program trends, from over 80 channel professionals, in 60 unique vendor companies. This report examines 3 data-backed trends in demand generation that show how you CAN get partners to drive demand and how you can help. Each trend includes key data points gathered from our vendor survey, plus the advantages and challenges associated with the trend.

whitePaper | June 2, 2022

AI is rapidly changing the world we live in, and the field of marketing is no exception. Businesses implement artificial intelligence in various ways to increase efficiency, maximize their returns, and produce the best possible experience for their customers. Yet some marketers still prefer more traditional methods and are wary of AI practices. However, they likely don’t realize all the ways they’re already using AI. Autocorrect, GPS, voice-controlled home assistants, Netflix suggestions, recommended purchases on ecommerce sites, and search engines are all examples of AI we use everyday without even realizing it. AI software isn’t just for large, established companies anymore. Startups and businesses of any size can greatly benefit from implementing various AI programs too

whitePaper | August 5, 2020

It’s time for general counsels (GCs), corporate legal departments, and contract management teams to embrace technological change – and drive business performance and growth. Check out ContractPodAi’s latest e-book. It will help you to embark on your digital transformation journey more successfully.

whitePaper | July 29, 2020

Digital Marketing is an ever-evolving bundle of marketing strategies that help businesses reach their audience in this wide vast digital space. While the marketing trends around the industries keep changing, it’s very important for every business to also go with the flow, try and test different strategies and stick to what works well for their niche.

whitePaper | February 23, 2021

Successful channel leaders have always understood that maintaining channel loyalty depends on the value they help their partners capture. As the measurement of “value” for many partners shifts from quarterly revenue results to longer-lasting and more profitable client relationships, channel programs need to identify, communicate, enable and incentivize activities that help partners win business and extend customer lifecycles. This challenge to participate is compounded by the rapidly changing B2B buyer’s journey. It’s increasingly important for vendors to adapt and evolve while helping partner teams do the same.