Genesys Mobile Marketing Best Practices

Media consumption is changing. Viewers skip TV commercials with their DVRs, radio has been replaced with Spotify and iPods, newspapers are cutting editions or shutting down completely, email inboxes are overrun with spam, and direct mail is increasingly lost in the mix. Brands need new ways to reach and engage their audiences, and mobile marketing can cut through the noise. It is a powerful medium to acquire new customers, grow revenue and profitability, improve loyalty, and influence customer behavior at the moment of purchase.

Spotlight

IMPACT BBDO

Founded in Lebanon in 1971 by its current Chairman Emeritus, Mr. Alain Khouri, the Group expanded its network of agencies throughout the region by opening offices in Beirut, Cairo, Kuwait, Dubai, Jeddah, Riyadh, Abu Dhabi, Qatar and Algeria. Today, it employs over 750 people.

OTHER WHITEPAPERS
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COIT’s Rapid Marketing Site Redesign Using Pantheon & WebOps

whitePaper | June 10, 2020

For 70 years, COIT has been the cleaning and restoration industry leader with innovative technology, superior cleaning methods, and a commitment to customer satisfaction. They have cleaned over 12 million homes, over 3 billion square feet of commercial carpeting and restored thousands of homes and businesses after natural disasters. Despite a tradition of technical innovation, COIT was lagging behind a critical component of its business its website.

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The Definitive Guide to Building and Growing Profitable Sales Channels using Automation

whitePaper | November 1, 2022

For many industries that rely on indirect sales channels, managing their partners effectively is a frustrating challenge. Most of these organizations develop partner programs to structure policies and procedures that enable them to scale revenues through these partners more rapidly and cost effectively than building a direct sales operation. Technology solutions for PRM are rapidly solving the problems associated with scaling partner programs.

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The Business Case for Partner Relationship Management

whitePaper | September 20, 2022

This whitepaper outlines 12 key reasons a PRM solution is the single most important technology purchase your company can make to accelerate revenue. In this report, which is based on a global survey of Impartner customers, which include the who’s who of corporations everywhere, you’ll learn why Impartner’s turnkey, out-of-the-box SaaS solution is the fastest-selling, most award-winning pure-play PRM in the world.

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How to Use White Papers to Market Your Business

whitePaper | May 10, 2022

White papers are one of the best ways to market a business or professional services company. This report explains why white papers are so effective in business-to-business marketing and how to create a high-impact white paper for your marketing strategy A white paper is an examination of a topic, business challenge, or issue by an authority on the subject. If you sell products and services to business decisionmakers, a white paper is a powerful marketing tool that can help you establish your credentials as an expert, showcase your knowledge, illuminate or influence the dialogue around a subject, and stand out from competitors.

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Enhancing Partner Experience through the Journey

whitePaper | March 22, 2023

Solution provider partners have a lot of power in the vendor/ customer/partner relationship. They are trusted advisors and put together the full solution to address a customer’s business need. On average, five partners touch a customer through their buying journey and can influence, consult, sell, build extensions, provision, integrate, manage and/or drive change within the customer.

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Proven Strategies for Generating Leads

whitePaper | November 6, 2019

The eBook covers a few topics to give you a better idea of how each aspect of your online presence plays an important role in bringing in new leads—from SEO and PR to online marketplaces. It can be hard to know where to find new clients. Better yet, where to find long-lasting clients that pay well.

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Spotlight

IMPACT BBDO

Founded in Lebanon in 1971 by its current Chairman Emeritus, Mr. Alain Khouri, the Group expanded its network of agencies throughout the region by opening offices in Beirut, Cairo, Kuwait, Dubai, Jeddah, Riyadh, Abu Dhabi, Qatar and Algeria. Today, it employs over 750 people.

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