Facebook Exchange (FBX) Ad Specs

Dstillery recommends that clients submit an image that is 600x315 if they are buying FBX (regardless if it's RHS or NF). • FBX will render the image to fit accordingly depending on where the ad will be placed. • RHS ads will be rendered as 254x133 on Facebook. - All images sent from clients should still be 600x315, as FB will resize the image to their standards • Facebook has reduced the maximum number of ads on FBX RHS from 6 to 3. (These changes will begin on June 2 and will become effective for all FB users on August 1) • Both RHS and NF images in your ads can include text that meets our general Advertising Guidelines, but may not include more than 20% text in the image. • News Feed Ad message can be up to 500 characters, but the first 55 will be shown within the ad with a "continue reading" option

Spotlight

Elasticity

Elasticity is a disruptive integrated marketing agency delivering capabilities that span earned, owned and paid media channels. We excel in digital marketing, media relations, content marketing, managing search engine visibility, strategic paid media management, stakeholder and employee communications, and building visual branding elements for our clients.

OTHER WHITEPAPERS
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Master the Art of To-Channel Communications

whitePaper | February 8, 2022

Email fatigue is common in today’s busy digital world. Partners can easily become overwhelmed as incoming emails pile up. Yours may be completely overlooked. How do you float to the top of their inbox? We share 5 important steps to improving communications with Channel Partners so they won’t feel bombarded. Learn how Partners prefer to receive communications, how to define your audience so you can more effectively address their needs and how to give Partner communications a make-over.

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Multi Channel Marketing Musts

whitePaper | February 2, 2022

As a result of a global pandemic and advances in telemedicine and other digital avenues of engagement, more and more patients are seeking options for remote care. The platforms and technologies that patients are using to engage with their healthcare are changing and the regulations are changing as well. This shift is creating a universal marketing challenge that healthcare brands must face today in order to remain competitive.

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Deliver a Modern Digital CX: A Guide for Marketing Innovators

whitePaper | December 1, 2021

No one fully understands the long-term effect COVID-19 will have on societies or regional economies. But the impact it’s having on brands is becoming clearer by the day. Customer loyalty to brands is low – and the cost of acquiring new customers is high. Marketers need to focus on creating and sustaining engagement with each and every customer. For their new e-book, “Deliver a Modern Digital CX: A Guide for Marketing Innovators,” Acquia worked with Vanson Bourne to collect the views of 8,000 consumers and 800 marketers across Australia, Brazil, France, Germany, Japan, Singapore, the United Kingdom and the United States. Customer behaviors have shifted during the crisis and may not revert to pre-pandemic norms. The survey explores shifts in marketing and consumer expectations about CX and privacy. Download this Research Report to learn how marketers can transform their CX in fundamental, business-impacting ways.

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3 Essentials to Accelerate Your Omnichannel Strategy in the Next Phase of Retail

whitePaper | August 10, 2020

First-hand insights from brands successfully using an omnichannel strategy to accelerate business outcomes, including: Cue Clothing Co. City Beach, Nike, Puma,Tupperware and more. How brands are eschewing traditional retail practices in favor of a forward-thinking, omnichannel approach. Why identifying in-store customers is one of the most powerful ways to maximize your marketing efficiency (and your marketing budget).

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COIT’s Rapid Marketing Site Redesign Using Pantheon & WebOps

whitePaper | June 10, 2020

For 70 years, COIT has been the cleaning and restoration industry leader with innovative technology, superior cleaning methods, and a commitment to customer satisfaction. They have cleaned over 12 million homes, over 3 billion square feet of commercial carpeting and restored thousands of homes and businesses after natural disasters. Despite a tradition of technical innovation, COIT was lagging behind a critical component of its business its website.

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The Essential Guide to Partner Planning

whitePaper | August 31, 2022

The goal of partner planning in a technology company is to ensure the right products are available to customers at the right time, all while managing cost. Sounds easy, right? As any channel leader knows, partner planning is a complex process that requires careful alignment with overall business goals. Through years of experience, our team of channel experts at Spur Reply have identified the essential elements of partner planning and are ready to share with you.

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Spotlight

Elasticity

Elasticity is a disruptive integrated marketing agency delivering capabilities that span earned, owned and paid media channels. We excel in digital marketing, media relations, content marketing, managing search engine visibility, strategic paid media management, stakeholder and employee communications, and building visual branding elements for our clients.

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