EyeforTravel’s Online Marketing, Mobile & Social Media in Travel

Location-based marketing for hotels such as Ritz-Carlton is not about using apps to locate the property, it is about enhancing the experience while in-stay. This is what delivers increased engagement with the brand, opening up exclusive experiences that customers expect from a luxury property. Increasingly, encouraging mobile use in-stay has also resulted in positive, real-time feedback from customers incorporating reviews, photographs and videos that make for much more compelling content for ‘first time buyers’ in the consideration phase. By linking location-based activity not just to in-stay needs but social media, Ritz-Carlton ensures that it targets potential customers as well as existing ones.

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Cognus Technology Ltd

Founded in 2008, Cognus Technology is a web development company based in UK and India. The services offered include web design, digital marketing, online branding, and project management. SEO, Social media marketing, pay per click, affiliate marketing are also part of the services offered by the company.

OTHER WHITEPAPERS
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Building highimpact partnerecosystems

whitePaper | October 3, 2022

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Associate Partner, Marketing and Communications

whitePaper | October 17, 2022

Racial injusti ce, inequity, and the systems designed to perpetuate them have defi ned our nati on’s history. In the 1954 Brown v. Board of Educati on ruling, the Supreme Court stated “…it is doubtf ul that any child may reasonably be expected to succeed in life if he is denied the opportunity of an educati on. Such an opportunity…is a right which must be made available to all on equal terms.”

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Multi Channel Marketing Musts

whitePaper | February 2, 2022

As a result of a global pandemic and advances in telemedicine and other digital avenues of engagement, more and more patients are seeking options for remote care. The platforms and technologies that patients are using to engage with their healthcare are changing and the regulations are changing as well. This shift is creating a universal marketing challenge that healthcare brands must face today in order to remain competitive.

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Buckle Your Seatbelt — Survey Results Suggest a Channel Sales Surge is Coming

whitePaper | September 9, 2021

Implementing robust channel management solutions will be critical to scaling operations that drive revenue through expanded ecosystems. That’s a key take-away from a recent survey of channel leaders. With 75% planning to implement partner relationship management solutions this year, channel generated revenue is expected to rise.

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Why Your Go-To-Market Strategy Matters

whitePaper | August 3, 2020

Defining and managing a strong go-to-market strategy is critical for your business. Unfortunately, too many companies fail to focus on their go-to-market strategy as a competitive advantage. After helping hundreds of companies accelerate their revenues, The Spur Group can definitively state this can be a costly mistake. Most companies get born through product innovation. They are founded on an idea—a new way of doing something. But as a market matures, it is harder to sustain innovation.

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Channel Management Roles: Partner development manager

whitePaper | January 20, 2022

Today's solution provider expects more from the vendor engagement process than ever before. It's no longer enough to simply get a welcome email from a channel manager and login credentials to the partner portal.

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Spotlight

Cognus Technology Ltd

Founded in 2008, Cognus Technology is a web development company based in UK and India. The services offered include web design, digital marketing, online branding, and project management. SEO, Social media marketing, pay per click, affiliate marketing are also part of the services offered by the company.

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