Digital Marketing that Helps Your Business Grow

The digital advertising market was worth $100.2B in 2012 and is expected to rise to $185.4B in 2017, nearly doubling in 5 years. With 29% of the total global advertising market share, digital marketing is the second largest spend after television ads. Some market research analysts predict the CAGR to be 9% for global digital marketing spending between 2016 and 2020. North America will account for 45% of the total market share by 2020. It is crucial for any business, small or large, to develop an effective digital marketing strategy to acquire customers scalably and sustainably. Here are some of the perks of putting your business out there.

Spotlight

Rubicon

Rubicon is a digital marketplace for waste and recycling, and provider of innovative software-based solutions to businesses and governments worldwide. Using technology to drive environmental innovation, the company helps turn businesses into more sustainable enterprises, and neighborhoods into greener and smarter places to live and work. Rubicon’s mission is to end waste by helping its partners find economic value in their waste streams and confidently execute on their sustainability goals.

OTHER WHITEPAPERS
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Online Marketing Help for Businesses

whitePaper | October 7, 2021

If you’re reading this, you’re probably feeling overwhelmed. Learn how WebiMax can help take the pressure off and handle some of your online marketing initiatives so you can focus on leading. Learn how WebiMax can help with: Engaging Audiences through Social Media Improve/Monitor Your Online Reputation Building a Mobile Responsive Website Enhancing Your Local Presence through SEO Improving Your Online Public Relations Taking Advantage Targeted Advertisements SEO Tactics Like Keyword Research, Link Building and Content Writing Optimization

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Successfully Selling the Value of a B2B Digital Transformation

whitePaper | July 12, 2021

Changes in consumer technologies, audience demographics, and purchasing preferences have motivated many businesses to upgrade their legacy commerce platforms. This guide provides three persuasive approaches – supported by the data of leading industry authorities – to help you sell the value of a digital commerce upgrade to stakeholders within your organization.

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4 Tips to Improve LinkedIn Campaigns

whitePaper | December 4, 2021

Few channels are more effective than LinkedIn for B2B Marketing. Advertising in LinkedIn allows for incredibly precise audience targeting and segmentation based on location, job title, job function, level of seniority, company name, company size, industry, education (degrees), skills / interests, first party data list (“customer match”, lookalike audiences, and website visits (remarketing). With all these available selects, the opportunities for garnering awareness, consideration, and conversions from a specific audience type are vast. But what else can you do to improve your LinkedIn ads’ effectiveness? In this white paper from MoreVisibility, check out 4 tips to learn ways to bring your campaigns to the next level.

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Through-Channel Demand Gen Has Shifted. Are You Ready?

whitePaper | February 10, 2022

Channel Marketing and the IT Channel ecosystem in general are constantly evolving. The biggest challenge is the multiple changing factors, including the Channel model itself, overarching demand generation strategies, and buyers’ behaviors. In this eBook you’ll uncover how channel demand generation has changed, how to better educate and empower Partners, and what types of content you need to develop to drive demand the RIGHT WAY!

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Through the Gaggle Lens: The State of Student Safety

whitePaper | August 11, 2020

Gaggle's annual student safety report highlights key trends in harmful student behavior during the 2019–2020 school year. This report reveals the frequency of these behaviors among students nationwide so K-12 leaders are aware of these threats and can take steps to address them.

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The Essential Guide to Partner Planning

whitePaper | August 31, 2022

The goal of partner planning in a technology company is to ensure the right products are available to customers at the right time, all while managing cost. Sounds easy, right? As any channel leader knows, partner planning is a complex process that requires careful alignment with overall business goals. Through years of experience, our team of channel experts at Spur Reply have identified the essential elements of partner planning and are ready to share with you.

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Spotlight

Rubicon

Rubicon is a digital marketplace for waste and recycling, and provider of innovative software-based solutions to businesses and governments worldwide. Using technology to drive environmental innovation, the company helps turn businesses into more sustainable enterprises, and neighborhoods into greener and smarter places to live and work. Rubicon’s mission is to end waste by helping its partners find economic value in their waste streams and confidently execute on their sustainability goals.

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