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Designing Sales Compensation Plans

Designing successful incentive compensation plans is a much an art as it is a science. You have to start with a base of data-driven insights and strategic design choices, utilizing benchmarking data and best practice thought leadership to ensure success from the get go. But for all the tactical and strategic planning that goes into setting yourself up for growth and progress, no plan will ever truly push the envelope from good to great until it layers on an understanding of the roles and systems present on the human end of the equation. Automation is the way forward when it comes to comp plan design, but automation doesn’t mean inhuman – the system as it stands still rises and falls on the back of the workforce that engages with it, and without those thoughtful design elements which consider realistically the different roles and scenarios present in the workplace, the system won’t ever achieve its total potential. Only with rock solid insights and strategic planning can you truly inspire performance with your compensation plans.

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White Rhino, Inc.

White Rhino is a digital marketing agency specializing in building trust between customers and brands. Our B2Me research process uncovers psychological motivators that become the strategic driver for execution of high impact marketing programs for Healthcare and B2B brands.

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Designing Sales Compensation Plans