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CONTENT MARKETING for MINISTRIES 101

According to the Content Marketing Institute, “Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.” In other words, where advertisers rent media, content marketers own it – creating and distributing articles, art, blogs, videos, graphics and other pieces to reach and connect with new and existing supporters and customers. Content marketing is highly effective for discovery, lead generation and reputation building. It is highly shareable and can cause a connection with audiences, regardless of knowledge of your brand.

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Spotlight

eCoast Marketing

eCoast is a comprehensive demand generation channel marketing agency focused on executing highly customized programs that result in increased revenue and outreach for the high-technology industry. We provide a full suite of tailored appointment setting, demand generation, full service marketing programs, and channel sales solutions to fit and work with your company. With these proven methods of increasing pipeline revenue, shortening sales cycles, and building long term relationships with diverse clients, eCoast has developed a solid reputation for success. It is because of the strength of our relationships that eCoast has become the primary marketing firm for technology manufacturers, partners, and value added resellers.

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The global markets of the twenty-first century are highly competitive, and establishing, maintaining and growing a business in today’s global business climate is a difficult feat. This feat can be even more challenging for channel sales organizations as they do not have direct control over the processes that contribute to the growth of their businesses. While channel partners can help businesses to achieve the full scalability of their products or services, these partnerships also present critical risks for channel organizations.

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Personal Branding Guide for Freelancers

whitePaper | July 2, 2020

As a freelancer, you run a business where you are the face of your brand. Companies hire you for your skills, expertise and knowledge. Your personal brand paints a picture of who you are and acts as the first impression for those looking to hire you, often before you even have a chance to interact with them yourself. In today’s digital age, personal branding is more important than ever.

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whitePaper | September 22, 2022

You’ve heard about it. It’s a top trending topic. And it’s steadily gaining momentum. Yes, we’re talking partner ecosystems. To get a pulse on the major forces driving one of the biggest movements to hit the partner community in decades, partnering thought leader Kristine Stewart reached out to a few of the top experts in the space

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The Post-Cookie Marketing Playbook

whitePaper | September 28, 2021

The death of the cookie means only brands with access to authenticated first-party data will be set up to succeed in the future. The choice is clear: Be forced to rely on expensive walled gardens or move up the customer data maturity curve to thrive in a privacy-first world. Start by understanding where you fall on the customer data maturity spectrum and what your next steps are for developing an effective first-party data strategy based on your unique business needs.

Read More

Solutions Partner Program

whitePaper | August 1, 2022

Welcome to the HubSpot Solutions Partner Program, a diverse and expansive ecosystem of solutions partners and solutions providers helping millions of customers grow better with HubSpot.

Read More

Channel Partner StudySuccess in the Indirect Sales Channel

whitePaper | August 22, 2022

The global markets of the twenty-first century are highly competitive, and establishing, maintaining and growing a business in today’s global business climate is a difficult feat. This feat can be even more challenging for channel sales organizations as they do not have direct control over the processes that contribute to the growth of their businesses. While channel partners can help businesses to achieve the full scalability of their products or services, these partnerships also present critical risks for channel organizations.

Read More

Personal Branding Guide for Freelancers

whitePaper | July 2, 2020

As a freelancer, you run a business where you are the face of your brand. Companies hire you for your skills, expertise and knowledge. Your personal brand paints a picture of who you are and acts as the first impression for those looking to hire you, often before you even have a chance to interact with them yourself. In today’s digital age, personal branding is more important than ever.

Read More

Trajectory: Ecosystems, A New Partner Imperative

whitePaper | September 22, 2022

You’ve heard about it. It’s a top trending topic. And it’s steadily gaining momentum. Yes, we’re talking partner ecosystems. To get a pulse on the major forces driving one of the biggest movements to hit the partner community in decades, partnering thought leader Kristine Stewart reached out to a few of the top experts in the space

Read More

Channel Management Roles: Partner development manager

whitePaper | January 20, 2022

Today's solution provider expects more from the vendor engagement process than ever before. It's no longer enough to simply get a welcome email from a channel manager and login credentials to the partner portal.

Read More

The Post-Cookie Marketing Playbook

whitePaper | September 28, 2021

The death of the cookie means only brands with access to authenticated first-party data will be set up to succeed in the future. The choice is clear: Be forced to rely on expensive walled gardens or move up the customer data maturity curve to thrive in a privacy-first world.

Start by understanding where you fall on the customer data maturity spectrum and what your next steps are for developing an effective first-party data strategy based on your unique business needs.

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Spotlight

eCoast Marketing

eCoast is a comprehensive demand generation channel marketing agency focused on executing highly customized programs that result in increased revenue and outreach for the high-technology industry. We provide a full suite of tailored appointment setting, demand generation, full service marketing programs, and channel sales solutions to fit and work with your company. With these proven methods of increasing pipeline revenue, shortening sales cycles, and building long term relationships with diverse clients, eCoast has developed a solid reputation for success. It is because of the strength of our relationships that eCoast has become the primary marketing firm for technology manufacturers, partners, and value added resellers.

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