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Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry

How can brands distance themselves from their competitors moving forward? By spending wisely to distribute content, zeroing in on the right metrics, and making sure they have the creative resources and technology in place to optimize for the next round of publishing. As billions of dollars surge into content marketing, the stakes are only going to get bigger in the coming year as marketers try to justify bigger budgets and drive more substantial results. In his annual industry review, Contently co-founder Shane Snow referred to this year as the “tipping point” for content marketing, a time when great brand publishers will separate themselves from the rest of the pack with sophisticated content strategies.

Spotlight

SundaySky

SundaySky is transforming customer experience for the world’s most demanding brands, enabling them to deliver video-powered experiences that drive breakthrough outcomes at key moments along customer journeys. With SundaySky’s Video Experience Platform, brands generate millions of unique digital experiences annually that improve engagement and inspire behavior change. Proven with companies like 1-800 Contacts, AT&T, Citi, Staples, UnitedHealthcare, Verizon and many others, SundaySky’s unparalleled platform and unmatched domain expertise equip brands to achieve step-change business results and quantifiable value from increased revenue, reduced costs, lower churn, and higher customer satisfaction. Headquartered in New York City, SundaySky has additional offices in Tel Aviv and Tokyo. For more information, visit sundaysky.com.

OTHER WHITEPAPERS

BUILD YOUR DATA-LED INFLATION STRATEGY

whitePaper | October 17, 2022

One unifying statement can be made about 2022 – inflation was terrible. As Figure 1 highlights, the consumer price index increased by more than 7 percent each month this year – and that’s on top of 5%+ growth for most months in 2021.

Engaging Partners in Customer Success

whitePaper | October 5, 2022

Customer satisfaction is the degree to which a customer is happy with your product or service. Solution providers have always cared about creating satisfied customers; they are their customers too (and those customers may be even more valuable to their business than to yours). Solution providers typically sell a bevy of products and services to the same customer. The partner often carries several vendor product lines – possibly hundreds – which they leverage to put together a solution for a customer business need or opportunity. They want the products or, more importantly, the solution to satisfy customer expectations so they can continue to sell them more stuff.

Reimagining marketing in the next normal

whitePaper | July 27, 2020

As governments gradually remove pandemic induced restrictions and businesses begin to reopen, there’s a sense that we might be on the verge of returning to “normal.” That is unlikely. During the months of lockdown and self-isolation, we have been, in fact, writing a new future.

Achieving Channel Growth by Recruiting Influential MSPs

whitePaper | June 17, 2021

The expansion of managed services and MSPs’ increasing influence on enterprise technology purchases has created an urgency for IT companies to recruit the right MSP partners to support their channel organizations. In this e-book, you’ll learn how to define and execute successful MSP recruitment initiatives.

Proven Strategies for Generating Leads

whitePaper | November 6, 2019

The eBook covers a few topics to give you a better idea of how each aspect of your online presence plays an important role in bringing in new leads—from SEO and PR to online marketplaces. It can be hard to know where to find new clients. Better yet, where to find long-lasting clients that pay well.

Partner Brand Guide

whitePaper | November 21, 2022

The Oracle NetSuite corporate or color of logo logo is the most significant visual representation of our company. The Oracle NetSuite logo features two elements—our logo type and interlocking Oracle logo. They are designed to optimize the relationship between each element. Always treat the corporate logo as one unit; it should never be divided or modified. In addition, display the logo away from other elements, such as images and other logos.

Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry