ComScore Media Metrix Description of Methodology

At the heart of comScore’s Unified Digital Measurement™ is a large panel of Internet users.
comScore recruits panelists which are identified as Home or Work panelists based on the
ownership of their respective machines, i.e., computers personally owned by the panelist (or
their household) qualify them as Home panelists, computers owned by the panelists’
employer qualify them as Work panelists.

Spotlight

Mower Boston

We’ve shortened our name and sharpened our focus. We’re a strategically driven, intensely integrated, marketing, advertising and public relations agency focused on building brands that connect deeply with people and accelerate growth. Our unique Brand as Friend® perspective is at the heart of everything we do for our clients, communities and each other.

OTHER WHITEPAPERS
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Search engine optimization with Magnolia CMS

whitePaper | August 16, 2020

This Tech Brief shows how to apply search engine optimization (SEO) to enterprise websites by employing best practices together with the built-in tools in Magnolia CMS. We take the key SEO factors identified by the Moz.org consulting group, and pair them with various Magnolia features. Our intended audience is online marketers, people employing web communications, and anyone interested in increasing their site rank.

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The Essential Guide to Partner Planning

whitePaper | August 31, 2022

The goal of partner planning in a technology company is to ensure the right products are available to customers at the right time, all while managing cost. Sounds easy, right? As any channel leader knows, partner planning is a complex process that requires careful alignment with overall business goals. Through years of experience, our team of channel experts at Spur Reply have identified the essential elements of partner planning and are ready to share with you.

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How Creative Automation delivers retail marketing at scale while increasing personalization

whitePaper | September 26, 2022

You can’t meet the increasing demands on retail marketing to scale, hyper-target with localization and personalization, and unlock omnichannel experiences by simply hiring more people. This whitepaper takes a deep dive into how Creative Automation can be the answer to retail marketing’s needs.

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Through the Gaggle Lens: The State of Student Safety

whitePaper | August 11, 2020

Gaggle's annual student safety report highlights key trends in harmful student behavior during the 2019–2020 school year. This report reveals the frequency of these behaviors among students nationwide so K-12 leaders are aware of these threats and can take steps to address them.

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The ROI of Intelligent Network Automation

whitePaper | January 20, 2022

Enterprise networks are increasingly more complex to manage and the challenge of preventing network outages is increasingly demanding as well. At the same time, the ability to eliminate manual errors, enforce policy standards and centrally manage disparate network devices is paramount to organizational security, business agility and the bottom line. The good news is that, thanks to intent-based automation, it is no longer necessary to make tradeoffs to achieve responsible network and budget management.

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6 Disciplines of Successful Channel Management

whitePaper | February 2, 2022

Are your partners delivering a competitive advantage? As more companies invest in channel as a vital component of a go-to-market strategy, effective channel management is more critical than ever. How do you know if your strategy is falling short?

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Spotlight

Mower Boston

We’ve shortened our name and sharpened our focus. We’re a strategically driven, intensely integrated, marketing, advertising and public relations agency focused on building brands that connect deeply with people and accelerate growth. Our unique Brand as Friend® perspective is at the heart of everything we do for our clients, communities and each other.

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