BUILDING A KILLER CONTENT STRATEGY

Pick any day of the week and there’s one thing on every inbound marketer’s to-do list: creating new content. Even if you’re not the one creating, it definitely crosses your mind. Marketers used to create content only when it suited their company’s internal needs – say, when they had a new product to promote. But inbound marketing forces you to give up that approach.

Spotlight

Ripple Links

Ripple Links is a leading interactive online marketing company based out of Bangalore - India, specializing in Social Media Management & Amplification, Online Reputation Management, Search Engine Marketing & Optimization, Influencer Marketing , Online Media Buying & Planning, Sales 2.0 Solutions and Content Marketing. We've experience working with blue chip companies across FMCG/FMCG, Healthcare, IT/ITES, E-commerce, Airlines, Travel/Tourism, Marketing & Advertising Industries.

OTHER WHITEPAPERS
news image

What’s Happening with Partner Performance Dashboards in 2022

whitePaper | November 19, 2022

On the day, we asked the audience to participate in our webinar polls to understand what is truly happening with partner performance dashboards. By polling the audience from 90+ vendor companies in 22 countries, we gained some valuable insights into “What’s Happening with Partner Performance Dashboards in 2022”. We are happy to share these valuable finding with you in this eBook.

Read More
news image

Enhancing Partner Experience through the Journey

whitePaper | March 22, 2023

Solution provider partners have a lot of power in the vendor/ customer/partner relationship. They are trusted advisors and put together the full solution to address a customer’s business need. On average, five partners touch a customer through their buying journey and can influence, consult, sell, build extensions, provision, integrate, manage and/or drive change within the customer.

Read More
news image

Through the Gaggle Lens: The State of Student Safety

whitePaper | August 11, 2020

Gaggle's annual student safety report highlights key trends in harmful student behavior during the 2019–2020 school year. This report reveals the frequency of these behaviors among students nationwide so K-12 leaders are aware of these threats and can take steps to address them.

Read More
news image

Five Ways Marketers Are Using AI

whitePaper | September 23, 2022

Optimizing digital experiences at scale is hard - people abandon, behaviors differ, and systems break. Sound familiar? Anomaly detection combs through user behavior in search of unusual changes. It proactively analyzes data like cart abandonment, conversion, and value to provide you with potential contributing factors so you can quickly surface issues and find new opportunities.

Read More
news image

How to Use White Papers to Market Your Business

whitePaper | May 10, 2022

White papers are one of the best ways to market a business or professional services company. This report explains why white papers are so effective in business-to-business marketing and how to create a high-impact white paper for your marketing strategy A white paper is an examination of a topic, business challenge, or issue by an authority on the subject. If you sell products and services to business decisionmakers, a white paper is a powerful marketing tool that can help you establish your credentials as an expert, showcase your knowledge, illuminate or influence the dialogue around a subject, and stand out from competitors.

Read More
news image

The Future of Partner Comms

whitePaper | October 6, 2022

Learn what the future of partner communications will look like and how you can stay ahead of the curve. Have you noticed your partner engagement rate taking a nosedive? You’re not alone. Across the channel, vendors are struggling to connect with their partners as we move away from the traditional, linear model to an ecosystem of collaboration. Partners now hold more power than ever before and, as such, are becoming increasingly selective over which vendors they work with. So, outdated communication methods simply won’t cut it anymore. To stand out in overflowing inboxes, vendors must cater to their partners’ unique preferences.

Read More

Spotlight

Ripple Links

Ripple Links is a leading interactive online marketing company based out of Bangalore - India, specializing in Social Media Management & Amplification, Online Reputation Management, Search Engine Marketing & Optimization, Influencer Marketing , Online Media Buying & Planning, Sales 2.0 Solutions and Content Marketing. We've experience working with blue chip companies across FMCG/FMCG, Healthcare, IT/ITES, E-commerce, Airlines, Travel/Tourism, Marketing & Advertising Industries.

Events