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. https://channel.report/Resources/Whitepapers/2df4c411-0db4-4ca0-9da5-beb62e7bf6ee_7ps.pdf
whitepaper
A BRIEF SUMMARY OF MARKETING AND HOW IT WORKS
Sometimes people assume marketing is just about advertising or selling, but this is not the whole story. It is a key management discipline that ensures producers of goods and services can interpret consumer desires and match, or exceed them. The marketing process is central to the business performance of companies, both large and small, because it addresses the most important aspects of the market. It is about understanding the competitive marketplace and ensuring you can tap into key trends, reaching consumers with the right product at the right price, place and time. DOWNLOAD