10 Key Marketing Trends for 2016

In the aftermath of a brilliant performance, athletes often say they were “in the zone.” In this state of advanced flow, achieving superhuman feats seems relatively easy. Complex tasks somehow appear simple, as the athlete feels as if he or she is in full control, calm and laser-focused on the task at hand.

Spotlight

LivingSocial

LivingSocial is a leading marketplace to buy and share the best things to do in your city – or wherever you may be.We provide a trusted, convenient source for finding value on everyday items and activities and identifying novel, enriching and fun experiences for you to enjoy and share with your friends.

OTHER WHITEPAPERS
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DIGITAL VIDEO Solutions for Online & Mobile Marketing

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In the Digital Video White Paper, we cover the following: Aligning video content strategy with the customer lifecycle, Evaluating the essential elements of content publication and syndication, Measuring and scaling repeatable video successes.

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Yahoo! Investor Presentation: A Better Plan For Yahoo Shareholders

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The views expressed herein represent the opinions of SpringOwl Asset Management LLC (“SpringOwl"), which opinions are based exclusively on publicly available information with respect to Yahoo! Inc. ("Yahoo"). These materials are for general informational purposes only. They do not have regard to the specific investment objective, financial situation, suitability, or the particular need of any specific person who may receive these materials, and should not be taken as advice on the merits of any investment decision. Opinions expressed herein are current opinions as of the date appearing in this material only. SpringOIwl disclaims any obligation to update the data, information or opinions contained herein. Unless otherwise indicated, financial information and data used herein have been derived or obtained from filings made with the applicable regulator by yahoo or other companies that SpringOwl considers comparable, and from other third party reports Except for the historical information contained herein, the matters addressed in these materials are forward-looking statements that involve certain risks and uncertainties. You should be aware that actual results could differ materially from those contained in the forward-looking statements. SpringOwl does not assume any obligation to update the forward-looking statements. SpringOwl has not sought or obtained consent from any third party to the use herein of previously published information. Any such information should not be viewed as indicating the support of such third party for the views expressed herein. Although data and information contained herein have been obtained from sources believed to be reliable, SpringOwl does not guarantee their accuracy, completeness or fairness. SpringOwl has relied upon and assumed, without independent verification, the accuracy and completeness of all data and information available from public sources. No warranty is made that any data or information contained herein, whether delivered or obtained from filings made with a regulator or from any third party. Is accurate SpringOwl shall not be responsible or have any liability for any misinformation contained in any regulatory filing or third party report.

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Integrating Digital Marketing for Customer Service

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Digital marketing techniques such as search engine optimization (SEO) and social media marketing have the ability to dramatically reduce customer service costs while improving overall consumer satisfaction. Consumers who use only digital channels reported that their satisfaction was 19 percentage points higher than that of those who utilized primarily traditional channels such as call centers or printed materials according to McKinsey.In this report we’ll break down what every marketer needs to know about the influence of digital marketing on customer service.

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A Guide to Optimizing the Digital Marketing Performance Through Better Data

whitePaper | October 17, 2019

Learn how leading brands globally are improving digital marketing performance through digital experience data management. This document shares the steps any organization can take to implement campaign tracking best practices and optimize spend based on richer insights.

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Dynamic Content

whitePaper | December 28, 2017

You’ve spent a lot of time and creative energy developing a new email promotion and you’re now ready to send it to your subscribers. Well, almost. The problem is, the campaign has a lot of elements that won’t all appeal equally to everyone on your list.

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Optimizing Audience Buying on Facebook and Instagram

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Running campaigns simultaneously across different digital platforms should provide advertisers with extended reach into new audiences as well as the ability to reach pre-existing audiences in a more cost-effective manner. However, in practice, it isn’t immediately obvious what the most optimal way is of achieving these benefits and how significant they will be for any given campaign. Over the past few years, Facebook’s evolution into a family of apps and services has given advertisers new ways of extending their campaigns to platforms such as Instagram and the Audience Network. While some advertisers and agencies have been experimenting with manual allocation of budgets, Facebook fully launched placement optimization in late 2015 as a way of providing advertisers with an easier way of optimizing campaign delivery across Facebook, Instagram and the Audience Network.

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Spotlight

LivingSocial

LivingSocial is a leading marketplace to buy and share the best things to do in your city – or wherever you may be.We provide a trusted, convenient source for finding value on everyday items and activities and identifying novel, enriching and fun experiences for you to enjoy and share with your friends.

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