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What UK buyers want from sellers

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The UK buyer’s landscape looks different today than it did just a few  years ago. Buyers and sellers can work from anywhere. Digital-savvy  millennials are claiming their seat at the buyer’s table. The economy  keeps shifting and budgets are tightening. When buyer trends change,  go-to-market strategies must follow suit. Here’s what UK buyers want  based on Forrester Consulting study data, and how you can adjust  your sales strategy accordingly.

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