IBM Watson Advertising
Seasonal Forecast 2022-23 Winter Edition
Is your brand ready for a surprise-filled winter?
The original influencer, weather impacts what we try, what we buy, and how we feel.
Between La Niña and the Polar Vortex, winter 2022 promises to bring surprises. But consumers are anxious to get outside, celebrate the season and make the most of their resources amid inflation and energy cost volatility.
IBM Watson Advertising and The Weather Channel surveyed over 5,500 consumers about their attitudes and intentions for the upcoming season.
Download our seasonal outlook to discover how weather will impact consumers in winter 2022.