DIGITAL MARKETING

July 13, 2020

Marketing has always been about connecting with your audience in the right place and at the right time. With the change and evolution of modern technologies, small and medium businesses are doing everything they can to keep up, which can be said true for the rest of human society. To do this effectively, you have to take advantage of all the most valuable marketing resources and technologies, and in the modern world, the internet tops that list. One of the most important reasons why digital marketing is taking up the traditional marketing channels is as a result of the internet has enabled businesses to interact with targeted audiences in real time.

Spotlight

Meredith Corporation

Meredith Corporation (NYSE:MDP) is a leading multi-channel media company that reaches more than 100 million women, including three out of four American Millennial women, through digital, video, mobile and social media platforms, magazine brands, and broadcast television. We provide consumers with the high-quality, entertaining and informative content they seek, while powerfully delivering the messages of our advertising and marketing partners. With 21 well-known and well-loved national brands like SHAPE, Allrecipes, Parents and Better Homes & Gardens, Meredith serves up the latest inspiration and trusted information on food, home, parenting, health and more. Whether they are looking for what to make for dinner tonight, home DIY ideas, or a new workout from their favorite trainer, women turn to us for inspiration to achieve daily and dream big.

OTHER WHITEPAPERS
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How to Use White Papers to Market Your Business

whitePaper | May 10, 2022

White papers are one of the best ways to market a business or professional services company. This report explains why white papers are so effective in business-to-business marketing and how to create a high-impact white paper for your marketing strategy A white paper is an examination of a topic, business challenge, or issue by an authority on the subject. If you sell products and services to business decisionmakers, a white paper is a powerful marketing tool that can help you establish your credentials as an expert, showcase your knowledge, illuminate or influence the dialogue around a subject, and stand out from competitors.

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Partner Brand Guide

whitePaper | November 21, 2022

The Oracle NetSuite corporate or color of logo logo is the most significant visual representation of our company. The Oracle NetSuite logo features two elements—our logo type and interlocking Oracle logo. They are designed to optimize the relationship between each element. Always treat the corporate logo as one unit; it should never be divided or modified. In addition, display the logo away from other elements, such as images and other logos.

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The B2B buyer's guide to partnerships software

whitePaper | November 25, 2021

The truth is that most partner relationship management (PRM) software just isn't built for B2B, meaning many SaaS businesses end up choosing partnerships software that fail to scale with their growth, and provide a sub-par experience to partners.

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BUILD YOUR DATA-LED INFLATION STRATEGY

whitePaper | October 17, 2022

One unifying statement can be made about 2022 – inflation was terrible. As Figure 1 highlights, the consumer price index increased by more than 7 percent each month this year – and that’s on top of 5%+ growth for most months in 2021.

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Liberate marketers! Why now is the time to start taking creative risks again

whitePaper | July 12, 2021

It’s 2021 and we’ve got the digital world at our fingertips. And, digital marketing has become increasingly competitive as we tussle for visibility on social media and to stand out from competitors. It feels like now is the right time to take a risk and embark on a brave new strategy, using different content mediums and creative ideas. But what happens when this isn’t supported or encouraged by C-level management? And where does the role of creativity fit into all this? To discover the answers, digital asset management software company Bright commissioned some research, asking marketers to share their approach to marketing strategy this year and whether there are invisible chains holding them back.

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Successfully Selling the Value of a B2B Digital Transformation

whitePaper | July 12, 2021

Changes in consumer technologies, audience demographics, and purchasing preferences have motivated many businesses to upgrade their legacy commerce platforms. This guide provides three persuasive approaches – supported by the data of leading industry authorities – to help you sell the value of a digital commerce upgrade to stakeholders within your organization.

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Spotlight

Meredith Corporation

Meredith Corporation (NYSE:MDP) is a leading multi-channel media company that reaches more than 100 million women, including three out of four American Millennial women, through digital, video, mobile and social media platforms, magazine brands, and broadcast television. We provide consumers with the high-quality, entertaining and informative content they seek, while powerfully delivering the messages of our advertising and marketing partners. With 21 well-known and well-loved national brands like SHAPE, Allrecipes, Parents and Better Homes & Gardens, Meredith serves up the latest inspiration and trusted information on food, home, parenting, health and more. Whether they are looking for what to make for dinner tonight, home DIY ideas, or a new workout from their favorite trainer, women turn to us for inspiration to achieve daily and dream big.

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