PRE-LAUNCH CHECKLIST TO SEND YOUR SALES INTO THE STRATOSPHERE!

Now that you understand how fit and intent data work together to fuel a strategic marketing campaign, you’re almost ready for launch. Keep this list handy as a reminder of how to put these principles to work for your team. Fit and intent go together like stars and the universe. One just simply doesn’t work without the other. Use a modern data platform powered by machine learning to define your ideal customer based on your own past successes. For more on why Fit + Intent go together like astronaut peas and carrots, take a glimpse at our blog article on: Flexing your Account Fit in the Intent Data Universe.