Facebook Shares Key Ad Tips in New Mobile-First Creative Checklist.

June 9, 2019

Given that consumers are now spending more time using their mobile devices than they are watching TV, this new set of mobile-first creative tips from Facebook is particularly timely, and will no doubt provide some additional considerations for your upcoming ad campaigns. Shared as part of a recent Facebook Business webinar, the tips cover a range of key mobile ad considerations, and include accompanying performance data to support their significance.

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Monsterscore

Sample score influences purchasing decisions. We bring your product, service or brand to life. Literally: by handing over a product sample, a piece of 1-on-1 education, putting down an experience and conveying a feeling. Always based on the assumption that this takes place at an appropriate time, in the right place, at the intended people and with the most effective content.

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6 Social Media Predictions for 2020

Infographic | December 13, 2019

To make relevant predictions for the year ahead, it’s vital to first have an understanding of what’s been going on social media for the past couple of years. This includes the tests that have been carried out, the bans that have been introduced, the regulations that have been changed, etc. At my company, Awario, we're always watching closely, and for our 2020 trend predictions, we took a deeper look at both the trends that have been evolving for some time, along with more recent shifts.

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Why Are Micro-Influencers Gaining Popularity?

Infographic | January 15, 2022

Micro-influencers have fewer than 100Kfollowers on their platforms. They are gaining popularity because they are: Affordable Authentic Interactive Creative

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5 Channel Partner Marketing Best Practices

Infographic | March 9, 2022

High-growth brands are three times more likely to use marketing partnerships as part of their overall strategy than no-growth firms. (Source: Hinge High Growth Survey) Identify sales and profit by market segment, and product or service. Determine growth opportunities. Evaluate competitors’ marketing, websites, products and services.

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Partner Predictions for 2022: Trends, Challenges and Opportunities

Infographic | June 6, 2022

We surveyed agent/adviser partners about what they are expecting in the year ahead in terms of trends, challenges and opportunities. As you might expect, cybersecurity is top of mind for both partners and their customers. Partners are also seeing new opportunities around larger customers and cloud.

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Inbound Marketing Channel: OOH Advertising

Infographic | February 23, 2022

What is OOH advertising? Out-of-home advertising includes roadside banners, public digital displays, public internet kiosks, and others. It is a key channel of inbound marketing.

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The Journey of Partner Marketing: Key Processes for Success

Infographic | June 23, 2023

It highlights the success of partner marketing and the role of a well-crafted partner marketing plan in achieving effective marketing campaigns.

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Spotlight

Monsterscore

Sample score influences purchasing decisions. We bring your product, service or brand to life. Literally: by handing over a product sample, a piece of 1-on-1 education, putting down an experience and conveying a feeling. Always based on the assumption that this takes place at an appropriate time, in the right place, at the intended people and with the most effective content.

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