Advanced Demand Generation and Lead Conversion

May 15, 2018

The Direct Marketing Association of Northern California was formed to educate, inform and provide networking opportunities for Direct and Online Marketing professionals in the San Francisco Bay Area.

Spotlight

News America Marketing

News America Marketing is the nation’s premier single-source marketing-services company. We work with marketers—in companies from the world’s biggest CPG manufacturers to those companies in the fastest-growing industries—to build their brands. Branded to consumers as SmartSource®, our portfolio delivers home-delivered, in-store and digital advertising, coupons, sampling and promotions that influence shoppers at every point of decision.

OTHER WHITEPAPERS
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IMPROVING THE ROI FORENTERPRISE HPC AND AI WITHHPE END-TO-END CLUSTERS

whitePaper | June 21, 2022

As organizations in many industries struggle to overcome competitive and cost pressures, they are increasingly using high-performance computing (HPC) and artificial intelligence (AI) to drive greater innovation and productivity and deliver higher quality products and services faster at lower costs and risks. The use of HPC in business entities, Enterprise HPC, is growing, is becoming mission critical, and has the potential to deliver a high return on investment (ROI).

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4 Tips to Improve LinkedIn Campaigns

whitePaper | December 4, 2021

Few channels are more effective than LinkedIn for B2B Marketing. Advertising in LinkedIn allows for incredibly precise audience targeting and segmentation based on location, job title, job function, level of seniority, company name, company size, industry, education (degrees), skills / interests, first party data list (“customer match”, lookalike audiences, and website visits (remarketing). With all these available selects, the opportunities for garnering awareness, consideration, and conversions from a specific audience type are vast. But what else can you do to improve your LinkedIn ads’ effectiveness? In this white paper from MoreVisibility, check out 4 tips to learn ways to bring your campaigns to the next level.

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Partner Brand Guide

whitePaper | November 21, 2022

The Oracle NetSuite corporate or color of logo logo is the most significant visual representation of our company. The Oracle NetSuite logo features two elements—our logo type and interlocking Oracle logo. They are designed to optimize the relationship between each element. Always treat the corporate logo as one unit; it should never be divided or modified. In addition, display the logo away from other elements, such as images and other logos.

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5 WAYS TO ACCELERATE YOUR DIGITAL MARKETING AS A LARGER MID-SIZEDCOMPANY

whitePaper | October 17, 2022

While the majority of large companies are already investing in digital transformation, medium-sized companies are finding it rather difficult. They even see themselves as laggards, as the latest BITKOM statistics from Germany show.

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BUILD YOUR DATA-LED INFLATION STRATEGY

whitePaper | October 17, 2022

One unifying statement can be made about 2022 – inflation was terrible. As Figure 1 highlights, the consumer price index increased by more than 7 percent each month this year – and that’s on top of 5%+ growth for most months in 2021.

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How Creative Automation delivers retail marketing at scale while increasing personalization

whitePaper | September 26, 2022

You can’t meet the increasing demands on retail marketing to scale, hyper-target with localization and personalization, and unlock omnichannel experiences by simply hiring more people. This whitepaper takes a deep dive into how Creative Automation can be the answer to retail marketing’s needs.

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Spotlight

News America Marketing

News America Marketing is the nation’s premier single-source marketing-services company. We work with marketers—in companies from the world’s biggest CPG manufacturers to those companies in the fastest-growing industries—to build their brands. Branded to consumers as SmartSource®, our portfolio delivers home-delivered, in-store and digital advertising, coupons, sampling and promotions that influence shoppers at every point of decision.

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