The Definitive Guide to Engaging Content Marketing

whitePaper | July 27, 2020

As governments gradually remove pandemic induced restrictions and businesses begin to reopen, there’s a sense that we might be on the verge of returning to “normal.” That is unlikely. During the months of lockdown and self-isolation, we have been, in fact, writing a new future.

whitePaper | July 12, 2021

It’s 2021 and we’ve got the digital world at our fingertips. And, digital marketing has become increasingly competitive as we tussle for visibility on social media and to stand out from competitors. It feels like now is the right time to take a risk and embark on a brave new strategy, using different content mediums and creative ideas. But what happens when this isn’t supported or encouraged by C-level management? And where does the role of creativity fit into all this? To discover the answers, digital asset management software company Bright commissioned some research, asking marketers to share their approach to marketing strategy this year and whether there are invisible chains holding them back.

whitePaper | May 20, 2020

Tableau’s engineering team needed to find a better way to support the company’s marketing efforts. “At a fast-growing company like ours, marketing needs to iterate rapidly to deliver leads at scale,” says Eric Peterson of Tableau’s Marketing Engineering group. “Pantheon is the only way we can do that.” After moving to Pantheon’s WebOps workflow, Tableau was able to move from monthly to weekly deployments in support of marketing.

whitePaper | November 6, 2019

The eBook covers a few topics to give you a better idea of how each aspect of your online presence plays an important role in bringing in new leads—from SEO and PR to online marketplaces. It can be hard to know where to find new clients. Better yet, where to find long-lasting clients that pay well.

whitePaper | July 12, 2021

Changes in consumer technologies, audience demographics, and purchasing preferences have motivated many businesses to upgrade their legacy commerce platforms. This guide provides three persuasive approaches – supported by the data of leading industry authorities – to help you sell the value of a digital commerce upgrade to stakeholders within your organization.

whitePaper | June 30, 2022

This report is a copyright of Nishith Desai Associates. No reader should act on the basis of any statement contained herein withoutseeking professional advice. The authors and the firm expressly disclaim all and any liability to any person who has read this report, or otherwise, in respect of anything, and of consequences of anything done, or omitted to be done by any such person in reliance upon the contents of this report.