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Three ways energy & utility companies are innovating in marketing
This is largely due to the adoption of new technology within the industry, plus a new wave of challenger brands using it to drive operations. But it’s not just a case of shifting customer service online. Rather, brands are embracing technology across the board, with a number of new innovations impacting how the industry is evolving (and how consumers are responding). Econsultancy’s latest report on Energy and Utilities delves into this in much more detail, but in the meantime, here are few key examples of how brands are driving and adapting to change.
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