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How GDPR affects your Marketing
From 25th May, the General Data Protection Regulation (GDPR) will come into effect. Its goal is to create a standardised ‘best practice’ for the way personal data is handled, providing greater transparency and control to individuals. Brexit or no Brexit, this will have huge implications for Marketing teams across the UK. All organisations that process personal data and operate within, or sell goods to, the EU are impacted by the GDPR. Any company with customers in Europe will, therefore, need to comply. If your marketing efforts engage with European customers in any way, you should brush up on the requirements of the GDPR to ensure your firm will be compliant by the implementation deadline – the ICO can impose fines of up to €20 million or 4% of your worldwide turnover if not.
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