Multi-channel marketing’s positive impact on your ROI.

November 10, 2014

Using advertising, direct mail, phone and e-mail may once have been considered a sufficient approach to multi-channel marketing. With the advent of social media, the explosion of viral video sharing, the newfound ease of online surveying and text messages replacing phone conversations among younger generations, a new era of integration has dawned. In 2013, lead management campaigns integrating four or more channels outperformed single- or dualchannel campaigns by 300 percent. This white paper explores the different aspects of true multi-channel marketing and sales campaigns for business-to-business organizations. It provides some real-world success stories and how those triumphs impacted ROI.

Spotlight

Ripple Links

Ripple Links is a leading interactive online marketing company based out of Bangalore - India, specializing in Social Media Management & Amplification, Online Reputation Management, Search Engine Marketing & Optimization, Influencer Marketing , Online Media Buying & Planning, Sales 2.0 Solutions and Content Marketing. We've experience working with blue chip companies across FMCG/FMCG, Healthcare, IT/ITES, E-commerce, Airlines, Travel/Tourism, Marketing & Advertising Industries.

OTHER WHITEPAPERS
news image

Digital Marketing Portfolio

whitePaper | November 26, 2020

Google has listed TechShu under its premium partners to deliver search, mobile and display advertising services to clients. In India only 33 companies are Google Premier Partner and we are one of them.

Read More
news image

Marketing mix modeling best practices: Understanding why regional data delivers more accurate results than national data

whitePaper | October 17, 2022

Organizations have been placing increasingly more emphasis on making data-driven marketing decisions in recent years. Especially since the onset of COVID-19, the demand for insights on how to craft the optimal marketing budget allocation plan has risen markedly. Marketers rely on guiding principles like Marketing Mix Modeling (MMM) to determine which marketing channels will drive the highest return and optimize marketing budget allocations to maximize business outcomes.

Read More
news image

How to Use White Papers to Market Your Business

whitePaper | May 10, 2022

White papers are one of the best ways to market a business or professional services company. This report explains why white papers are so effective in business-to-business marketing and how to create a high-impact white paper for your marketing strategy A white paper is an examination of a topic, business challenge, or issue by an authority on the subject. If you sell products and services to business decisionmakers, a white paper is a powerful marketing tool that can help you establish your credentials as an expert, showcase your knowledge, illuminate or influence the dialogue around a subject, and stand out from competitors.

Read More
news image

The Future of Sales and Marketing

whitePaper | February 25, 2022

Lead on optimizing overall customer experience Orchestrate omnichannel personalization Focus on traffic/leads generation and target company-wide lead goals. Drive quality leads, key account management, and support field sales Develop relationship-based customer insights Lead key account mgmt. and demand space goals.

Read More
news image

Choosing an ERP implementation partner

whitePaper | September 20, 2022

Selecting the right ERP is only the first step in moving to your new solution. You must also decide who is going to help you put the system into action – your implementation partner. Your successful implementation will depend as much on your finding the right partner as with finding the right software.

Read More
news image

Digital Marketing Packages Customize and Build Your Own Way

whitePaper | July 29, 2020

Digital Marketing is an ever-evolving bundle of marketing strategies that help businesses reach their audience in this wide vast digital space. While the marketing trends around the industries keep changing, it’s very important for every business to also go with the flow, try and test different strategies and stick to what works well for their niche.

Read More

Spotlight

Ripple Links

Ripple Links is a leading interactive online marketing company based out of Bangalore - India, specializing in Social Media Management & Amplification, Online Reputation Management, Search Engine Marketing & Optimization, Influencer Marketing , Online Media Buying & Planning, Sales 2.0 Solutions and Content Marketing. We've experience working with blue chip companies across FMCG/FMCG, Healthcare, IT/ITES, E-commerce, Airlines, Travel/Tourism, Marketing & Advertising Industries.

Events