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SendinBlue Review 2018: Email Marketing Software for Small Businesses
Despite the rapid proliferation of social media in the last few years, email continues to be the preferred mode of communication for people to interact with brands that they love and follow. In fact, according to a recent research conducted by Marketing Sherpa, 60 percent of customers selected email as the most preferred communication method for receiving regular updates and promotions from brands they are doing business with. Furthermore, a Forrester research found that people are twice as likely to sign up for an email list as they are to interact with you on social media. And to further drive the point home, the ROI on email marketing is incredibly high. According to EmailMonday, for every $1 you spend on email marketing, you can expect an average return of $38.
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