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How Your Offline Efforts Can Help Your Online Marketing
There is a well-known saying among writers that is highly relevant to the world of online marketing. “Everything starts out as a story and ends up as a story.” What happens in between is what your customers want to buy. The first story is told by the seller, and the second is told hopefully by a satisfied customer. It is the relationship between those two stories that makes whatever you are selling unique. This is important because it demonstrates how important the relationship is between your offline and online marketing efforts. Ultimately, the stories you tell online lead to some kind of offline product, service or experience. One might even consider the two realms part of a cycle, much like the relationship between television or radio advertising and the real world sale of a product.
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