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Property Content Marketing: How to Turn Online Traffic into Occupancy
If you’re in the business of filling vacant properties, you’ll know that your sales team has to be full of smooth-talking negotiators who can express the value of a space and convince a potential tenant or homeowner to sign the all-important contract. By the time one of your users goes ahead and books a viewing, they will have gone through a long process known as the buyer’s journey, throughout which they will have become familiar with your offerings and will have made an informed decision to view the property in question. When they are approaching the end of this process, they are ready to be sold to, but leading up to this point, they will be progressing through various stages where overly salesy language is more likely to deter them than it is to entice them. For this reason, it’s important that you communicate with your audience in a way that’s appropriate to their position in the buyer’s journey.
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